Compare / Keap
Landing Platform vs Keap: CRM and email, plus projects and HR
Keap brings CRM, email marketing, landing pages, appointments and invoices together for small businesses. Landing does that and keeps going: statements of work with e-signature, projects, timesheets, a helpdesk, HR and profit per client, on the same record.
Landing suits you if
- You want the work you sold delivered, timed and billed from the same system
- You want your support inbox and your people on the same record as your customers
- You want to pay for the people using it, with your first 2,500 contacts free
Where the small-business suite stops.
Keap covers the sale. The delivery and the team sit somewhere else.
Delivery lives elsewhere
Once the invoice is sent, the project, the hours and the margin are tracked in another tool or a spreadsheet.
Priced on your list
The price is tiered on how many contacts you hold, so a growing list moves the bill even when the team does not.
Setup sold as a package
An implementation package is required on top of the subscription, priced by chat or phone.
Landing Platform vs Keap, line by line.
On CRM, email, pages, booking and invoices Landing is level with Keap. It then adds the delivery, service and people work Keap leaves to other tools.
| Feature | Landing Platform |  Keap |
|---|---|---|
| Contacts, deals and pipelines | Contacts, companies, deals and pipelines, with every form, email, call, meeting and ticket on one timelineCore | Included, with tags and lead scoring |
| Email marketing and automation | Campaigns and flows on Core; playbooks that run across every team on GrowthCore | Included, with an automation library |
| Forms and landing pages | Forms, pop-ups, pages and whole sites; AI pages on GrowthCore | Included |
| Booking | One-to-one, round-robin and collective booking that writes to the dealCore | Appointment scheduler included |
| Invoices and payments | Invoices from the deal, hours, milestones or retainers, paid through StripeCore | Included |
| Quotes, statements of work and e-signature | Quotes and statements of work priced from your rate card, signed in the browser with a certificateCore | Quotes included |
| SMS | SMS in flows and playbooks, from a shared credit poolGrowth | Included, with a monthly message allowance |
| Projects and timesheets | Boards, timelines and timesheets filled from OutlookCore | Not part of Keap |
| Helpdesk and live chat | One inbox for email and live chat, with a help centreCore | Not part of Keap |
| HR, leave and org chart | HR records, leave, shift rota and the org chartCore | Not part of Keap |
| Profit per client | Profit per client, project and personGrowth | Not part of Keap |
| Moving from Keap | We move your contacts, companies, deals and history as part of the switch, with your email lists | Already there |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Keap details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Keap sells one platform with two users included, prices it on your contact count and adds users and implementation on top. Landing charges per person who works in it, and your first 2,500 contacts are free.
Keap, as it lists it
How Keap is sold, from its pricing page.
And still to buy separately: projects, timesheets, a helpdesk, e-signature and HR.
a month on Landing, billed yearly, ex VAT
Includes CRM, email marketing, pages, booking, quotes, e-signature, invoicing, projects, a helpdesk and HR; SMS, playbooks and profit per client on Growth.
Work out your own priceExample team: three people who sell and market every day, five who deliver the work, log time and approve. Credits for AI, SMS and lookups come from a shared pool each Builder adds to.
Moving from Keap without losing a campaign.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us Keap, your automations and the tools around it. We agree what moves where, and what "ready" means, before you commit.
We move your contacts and campaigns
We move your contacts, tags, pipeline and history as part of the switch, rebuild the automations you rely on as flows, and set up your sending domain.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But Keap already does our email and invoices.
It does. Here is what small teams ask us when they weigh up a move.
What do we gain if Keap already covers sales and email?
Everything after the sale: statements of work signed in the browser, projects and timesheets, a helpdesk, HR and, on Growth, profit per client. It all sits on the same customer record as your campaigns.
Will our automations come across?
We rebuild the automations you rely on as flows and playbooks as part of the switch, and check them against success criteria you agree before anything is switched off.
How does contact pricing compare?
Your first 2,500 contacts are free on every plan, then you pay per thousand on a published sliding scale that gets cheaper as your list grows.
Is onboarding extra?
Onboarding is one month's fee, from £500, and you pay it only when your first switch is signed off as working.
Sending invoices by hand?
Get the free invoice template while you look at doing it from the deal instead.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Sell it, deliver it and bill it from one place.
Thirty minutes on your own setup. We'll show you what moves, what it costs and when billing would start.