About Landing Platform: built in Norwich by Pivotal
Landing Platform is made by Pivotal, a digital agency in Norwich. We built it to run our own business, then our clients asked to run theirs on it too. Every part of it is used, every day, by the people who make it.
Why we built it.
Pivotal is a full-service digital agency. We design and build sites on Shopify, Magento and bespoke platforms, and run the marketing that grows them. Like every agency, we ran on a pile of tools: one for projects, one for time, one for HR, one for email, one for the CRM, and spreadsheets to make them agree.
So we built one system where a client, a project, the hours logged on it, the emails sent to it and the person who did the work are the same record. First for ourselves. Then for the clients who saw it working and wanted in. That is Landing Platform, and it is still how Pivotal runs.
It matters because we feel every rough edge before you do. A timesheet that is fiddly to fill in slows our own team down. A report that is wrong costs us money first. We are not building a product from a spec; we are running a company on it.
Tait Pollack
Tait started Pivotal to give growing brands the kind of joined-up marketing and technology that only large companies used to get. Landing came out of running that agency and refusing to accept that a business should need forty logins to know how it is doing.
He still takes every introduction call himself. Thirty minutes, about your tools and your numbers, and you leave with a price for your switch.
The team.
One office in the centre of Norwich. These are the people who build and run Landing, and who you will deal with.






We sponsor the Norfolk Women's Network Awards, and we are hiring in the US. More about working at Pivotal is on pivotal.digital.
How we work.
Three things we hold ourselves to, because we are customers of this product too.
A person, a client, a project, an email and an hour of work are one record. Nothing is synced, nothing is re-keyed. That is the whole idea, and everything else follows from it.
We move one tool a month against criteria you sign off. Billing starts when the stage is proven, not when you start. See how a switch runs.
UK GDPR in practice, EU hosting, and a published list of every sub-processor so you can assess us without asking. Details on the security page.
Company details.
Who you are dealing with, in full.
- Legal name
- PVTL Digital Ltd, trading as Pivotal
- Company number
- 12857920, registered in England and Wales
- Incorporated
- 4 September 2020. Pivotal has traded since 2015, originally as PVTL Limited
- Registered office
- Studio 4 Pivotal House, Orford Yard, Norwich NR1 3TB, United Kingdom
- Prices
- All prices on this site exclude VAT
Get in touch
- New enquiries: hello@pivotal.digital
- Data protection: privacy@pivotal.digital
- Press: media contacts notice
- Follow: LinkedIn · YouTube · Instagram
- Legal: Privacy policy · Sub-processors
See it run a real business.
Thirty minutes with Tait, about your tools and your team. You leave with a price for your switch and a plan for the first tool to move.