About Landing Platform: built in Norwich by Pivotal

The company behind Landing.

Landing Platform is made by Pivotal, a digital agency in Norwich. We built it to run our own business, then our clients asked to run theirs on it too. Every part of it is used, every day, by the people who make it.

Made inNorwich, England
In business since2015
RunsPivotal, every day
Talk toThe founder

Why we built it.

Pivotal is a full-service digital agency. We design and build sites on Shopify, Magento and bespoke platforms, and run the marketing that grows them. Like every agency, we ran on a pile of tools: one for projects, one for time, one for HR, one for email, one for the CRM, and spreadsheets to make them agree.

So we built one system where a client, a project, the hours logged on it, the emails sent to it and the person who did the work are the same record. First for ourselves. Then for the clients who saw it working and wanted in. That is Landing Platform, and it is still how Pivotal runs.

It matters because we feel every rough edge before you do. A timesheet that is fiddly to fill in slows our own team down. A report that is wrong costs us money first. We are not building a product from a spec; we are running a company on it.

Tait Pollack, founder of Landing Platform, at the Pivotal office

Tait Pollack

Founder and CEO, Pivotal. BA (Hons), Fellow of the Chartered Institute of Marketing.

Tait started Pivotal to give growing brands the kind of joined-up marketing and technology that only large companies used to get. Landing came out of running that agency and refusing to accept that a business should need forty logins to know how it is doing.

He still takes every introduction call himself. Thirty minutes, about your tools and your numbers, and you leave with a price for your switch.

The team.

One office in the centre of Norwich. These are the people who build and run Landing, and who you will deal with.

Tait Pollack
Tait PollackFounder and CEO, Pivotal
Hannah Payne
Hannah PayneOperations Director
Nathan Taylor
Nathan TaylorDirector of Development
Ankit Patel
Ankit PatelSenior Software Architect
Alex McFarlane
Alex McFarlaneSenior Software Developer
Oliver Burkill
Oliver BurkillSenior Systems Administrator

We sponsor the Norfolk Women's Network Awards, and we are hiring in the US. More about working at Pivotal is on pivotal.digital.

How we work.

Three things we hold ourselves to, because we are customers of this product too.

One record, not forty logins

A person, a client, a project, an email and an hour of work are one record. Nothing is synced, nothing is re-keyed. That is the whole idea, and everything else follows from it.

You pay when it is proven

We move one tool a month against criteria you sign off. Billing starts when the stage is proven, not when you start. See how a switch runs.

Your data stays yours

UK GDPR in practice, EU hosting, and a published list of every sub-processor so you can assess us without asking. Details on the security page.

Company details.

Who you are dealing with, in full.

Legal name
PVTL Digital Ltd, trading as Pivotal
Company number
12857920, registered in England and Wales
Incorporated
4 September 2020. Pivotal has traded since 2015, originally as PVTL Limited
Registered office
Studio 4 Pivotal House, Orford Yard, Norwich NR1 3TB, United Kingdom
Prices
All prices on this site exclude VAT

Get in touch

See it run a real business.

Thirty minutes with Tait, about your tools and your team. You leave with a price for your switch and a plan for the first tool to move.

30-minute intro with TaitBook