Research

Original research on the real cost of the software stack

Data-backed reports on tool sprawl, wasted hours and marketing-team economics — drawn from real account data, checked against the wider evidence, and published with our methodology in the open.

4 published · 5 on the roadmap · methodology-first · real citations
Published · Jul 2026

The Tool Sprawl Report 2026

Marketing teams at fast-scaling B2B SaaS companies run a median of 14 disconnected tools — and lose ~12 hours per person each week reconciling them. Our analysis, set against the independent research.

SAMPLE 286 accountsWINDOW Jan–May 2026AUTHOR Tait Pollack
Read the full report →
14tools in the median stack
~12hlost per person, per week
14sources cited

More published research 3

Same method — our own data, checked against independent citations

Published · Jul 2026

The Agency Margin Report 2026

Agencies grow revenue and lose margin. A median 14% net margin, and 9% of paid time invoiced to no one — the leak between the timesheet and the invoice.

14%median net margin→
 Published · Jul 2026

The Attribution Gap 2026

Across 214 accounts, 52% of won revenue had no reliable source. The stack captured a median of 6 of the ~27 touchpoints buyers actually take.

52%revenue unattributed→
 Published · Jul 2026

The AI Content ROI Study 2026

AI-assisted marketers saved 6 hours a week and shipped 2.2× more content — but 92% of drafts were human-edited before going live.

6hsaved per week→

On the research roadmap 5

What we're measuring next — same method, same candour

The Real Cost of Switching PlannedMigration friction, the true payback window, and why "we'll switch later" is the most expensive plan.
The Marketing Team Time Study PlannedA full working week, tracked minute by minute across the stack — where the hours really go.
The Retainer Profitability Index PlannedWhich retainers actually make money once you count every logged hour — and the ones quietly running at a loss.
The Founding-Team Stack Benchmark PlannedWhat the best-run 6–50 person teams actually standardise on — and how few tools it really takes.
Client Churn Signals PlannedThe operational signals — response lag, slipping deliverables, silent accounts — that predict churn before it lands.

How we research

Marketing shouldn't get a free pass on rigour

Real data, named plainlyOur figures come from real account and usage data. When it's our own base, we say so — and set out the sample, window and limits every time.
Checked against the fieldEvery claim is placed next to independent, published research — Gartner, HBR, Asana, Productiv, Zylo and others — cited with live links you can follow.
Limitations in the openSelf-reported hours, narrow segments, own-account bias — we publish what the study isn't, not just what it is. That's the point of a method section.

The research keeps pointing one way

Fewer, connected tools give teams their week back. Landing is the all-in-one platform that replaces the stack — one login, one source of truth.

See Landing in action →