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Landing Platform vs Outreach: sequences inside your CRM
Outreach is a sales execution platform priced per user plus AI credits, run alongside the CRM you already pay for. Landing puts sequences inside the CRM itself, next to marketing, booking, quotes, e-signature, projects and invoicing, under one contract.
Landing suits you if
- You want outbound, CRM and marketing on one record, not three
- You would rather see the whole price than request one
- You want replies, bookings and signatures to move the deal on their own
Where the extra layer costs you.
A sales engagement tool sits on top of the CRM. So does its bill.
Two systems to keep in step
Sequences run in one tool and the customer record lives in another, so activity has to sync across before anyone can trust it.
Seats plus credits
Pricing combines per-user seats with AI credits consumed per action, and the figures come by request.
Marketing on a different list
Your marketing team emails the same people from a third tool, with its own list, its own suppressions and its own reports.
Landing Platform vs Outreach, line by line.
Landing puts outbound in the same place as the pipeline, the marketing and the work that follows. Here is how that lines up.
| Feature | Landing Platform |  Outreach |
|---|---|---|
| Sequences | Sequences written for each prospect, sent from the rep's own Microsoft 365 mailbox, stopped on replyGrowth | The core of Outreach |
| The CRM itself | Contacts, companies, deals and pipelines, with every form, email, call, meeting and ticket on one timelineCore | Runs alongside a separate CRM |
| Meeting notes | A notetaker joins Teams and Google Meet, matches speakers to contacts and files the summary on the dealGrowth | Offered in its packages |
| UK company checks | Companies House checks on officers, owners, insolvency and filed accounts for any UK companyCore | Not part of Outreach |
| Booking | One-to-one, round-robin and collective booking that writes to the dealCore | Meeting scheduling in its platform |
| Quotes, statements of work and e-signature | Quotes and statements of work priced from your rate card, signed in the browser with a certificateCore | Not part of Outreach |
| Email marketing, forms and landing pages | Campaigns, flows, forms, pop-ups, pages and sites, on the same contact listCore | Not part of Outreach |
| From won deal to project and invoice | Signing the statement of work wins the deal, creates the project and requests the depositCore | Not part of Outreach |
| AI | AI agents from a shared credit pool; Claude signs in and works within each person's permissionsGrowth | AI credits, consumed per action |
| How you pay | Published per Builder and Member prices, every product included | Per user plus AI credits; request pricing |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Outreach details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Outreach combines per-user pricing with AI credits and quotes each team on request. Landing publishes its prices, charges full price only for the people who work in it every day, and includes the CRM the sequences run from.
Outreach, as it lists it
How Outreach is sold, as its pricing page describes it.
And still to buy separately: the CRM itself, email marketing, landing pages, e-signature and invoicing.
a month on Landing, billed yearly, ex VAT
Includes CRM, booking, quotes, e-signature, invoicing, email marketing and pages; sequences, meeting notes and AI agents on Growth.
Work out your own priceExample team: eight people who prospect, sell and market every day, twelve who handle accounts and delivery, log time and approve. Credits for AI, SMS and lookups come from a shared pool each Builder adds to.
One contract where there were two.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us Outreach, the CRM beside it and the tools around both. We agree what moves where, and what "ready" means, before you commit.
We move the pipeline and the outbound
We move your contacts, accounts, deals and history as part of the switch, then rebuild your live sequences against the same records.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But Outreach is our outbound engine.
Understood. These are the questions outbound teams ask us first.
How do Landing's sequences send?
From each rep's own Microsoft 365 mailbox, in the prospect's business hours. Each email is researched and written for that prospect, replies are detected and the sequence stops by itself.
Where does the prospect data come from?
A built-in directory lets reps search people and companies, reveal phone numbers and fill in missing details, and Companies House checks cover officers, owners and filed accounts for any UK company.
Do marketing and sales share one suppression list?
Yes. An opt-out is recorded once and honoured across every list and every sequence, because marketing and outbound work from the same contact record.
Can we see the price before a call?
Yes. Every price is published, and the calculator gives you a number for your own team in a minute.
Writing proposals by hand?
Get the free proposal template while you look at quotes clients sign in the browser.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Outbound, pipeline and delivery on one contract.
Thirty minutes on your own outbound. We'll show you what moves, what it costs and when billing would start.