Compare / Demandbase
Landing Platform vs Demandbase: ABM joined to delivery
Demandbase gives go-to-market teams account intelligence, advertising and data, sold as a platform fee plus a fee per user. Landing joins account insight to the CRM, email, quotes, projects and invoices, so the account you targeted is the account you deliver to and bill.
Landing suits you if
- You want account insight, email and pipeline on one record
- You want a won account to flow straight into projects and invoices
- You want published pricing per person
Where account-based marketing stops.
Winning the account is half the job. The other half runs somewhere else.
A platform fee first
Pricing is a platform fee plus a flat fee per user, agreed through a quote.
Bought as a whole
It's tailored to all your go-to-market teams rather than sold as separate pieces for marketing or sales.
Delivery elsewhere
Once the deal closes, projects, time and invoices live in other tools.
Landing Platform vs Demandbase, line by line.
Demandbase covers go-to-market. Landing covers go-to-market and everything that happens after the signature.
| Feature | Landing Platform |  Demandbase |
|---|---|---|
| Companies visiting your site | Named businesses with visitors, sessions, pages read and when they were last on the site; broadband, mobile, VPN and hosting traffic filtered outScale | Yes |
| Contact data | A built-in directory: search people and companies, reveal phone numbers, fill in missing details | Data solutions |
| What a company runs | Each company's tech stack, read from its website and kept on the CRM record | Technographic data |
| UK company checks | Companies House officers, owners, insolvency and filed accounts, scored against your ideal customerCore | Account data and scoring |
| CRM and pipeline | Contacts, companies, deals and pipelinesCore | Connects to your CRM |
| Email campaigns and flows | A real send engine, with segments on the whole customer recordCore | Through your email platform |
| Quotes and e-signature | Quotes and statements of work priced from your rate card, signed in the browserCore | Not its product |
| Profit per account | Profit per client, project and personGrowth | Not its product |
| Invoicing | Invoices from hours, milestones or retainersCore | Not its product |
| How you pay | Published, per Builder and Member | Platform fee plus a fee per user, by quote |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Demandbase details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Demandbase charges a platform fee plus a fee per user, by quote. Landing publishes its prices: the people who use it and the contacts you market to.
Demandbase, as it lists it
How Demandbase is sold, as its pricing page describes it, September 2026.
And still to buy separately: email, quotes and e-signature, projects and invoicing.
a month on Landing, billed yearly, ex VAT
Includes company visits, the directory, Companies House checks, the CRM, email and flows, sequences, quotes, e-signature, projects, profit per client and invoicing.
Work out your own priceExample team: four people who run marketing, sales and accounts every day, twelve who deliver the work, log time and approve. Scale is billed yearly. Demandbase doesn't publish prices, so we describe how it sells.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us how you use Demandbase today and the tools around it. Bring your target account lists and the reports you run on them. We agree what "ready" means for each one before you commit to anything.
We move your accounts across
We move your companies, contacts and deals as part of the switch and put the Landing tag on your site. Target accounts, their visits and their pipeline meet on one record.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But Demandbase is our ABM platform.
Fair. Here are the questions teams ask when they weigh up the move.
Can Landing run account-based marketing?
It works from the signals on your own site, email and CRM: which companies visit and what they read, what they open and click, and where their deals stand. Segments work on the whole customer record, and sequences go out from the rep's own mailbox on Growth and above. It's one record, so nothing needs syncing.
What happens once an account signs?
Signing a statement of work marks the deal won, creates the project with its role budgets, requests the deposit through Stripe and starts retainer invoicing. Profit per client is on Growth.
How does the pricing compare?
Landing publishes its prices: per Builder and Member, plus the contacts you market to, with visitor identification on Scale. Demandbase is a platform fee plus a fee per user, by quote.
Do clients and partners need seats?
No. Clients and guests are free, whether they book a call, sign a statement of work or pay an invoice.
Know what each account really earns?
Try the free client margin calculator.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Target the account, deliver to it, bill it.
Thirty minutes on your own target accounts. We'll show you the journey from first visit to invoice, and your price.