Compare / Dynamic Yield
Landing Platform vs Dynamic Yield: personalise and test in one
Dynamic Yield, now part of Mastercard, is an enterprise personalisation platform. Landing Platform puts personalised experiences, A/B testing, site search and recommendations beside the checkout, email and CRM that act on them.
Landing suits you if
- You want personalisation and testing on the same record as your orders
- You want site search, recommendations and checkout from one supplier
- You want a price you can read before you talk to anyone
Where personalisation gets expensive.
Dynamic Yield is built for large retail teams. The data it personalises on lives in other systems.
A second customer record
Your orders sit in the store and your email list in another tool. Personalisation needs a feed of each to know who it is talking to.
Priced by conversation
A Dynamic Yield account is not free of charge, and pricing comes from talking to its team, not from a page.
Many tools around it
The shop, the email platform and the analytics are all separate contracts, each with its own view of the customer.
Landing Platform vs Dynamic Yield, line by line.
Personalisation, testing, search and recommendations on one record, next to the checkout and the email that use them.
| Feature | Landing Platform |  Dynamic Yield |
|---|---|---|
| Personalised experiences | Deploy a change to a chosen audience without a test, on the same targeting rulesScale | Yes, its core product |
| A/B testing | A/B, A/A, multivariate, split URL and multipage tests, built in a visual editor or in codeScale | Yes |
| Statistics | Sequential frequentist or Bayesian on conversion and on revenue per visitor, with sample-ratio checksScale | Bayesian and multi-armed bandit |
| Site search and recommendations | Measured fastest of four against Klevu, Nosto and Boost: 174ms cold, and fastest under loadScale | Recommendations, with search in its range |
| Personalised email | Show or hide email blocks by segment, with segments built on the whole customer recordCore | Yes |
| Checkout | Product pages, baskets, checkout and subscriptionsCore | No, it sits on your store |
| Web analytics | Sessions, sources, UTM, funnels, cohorts, journeys and conversion tracking, with a tag managerCore | Reporting on its own campaigns |
| Session replay and heatmaps | Recordings and click, move and scroll heatmaps in your analyticsGrowth | Via a separate tool |
| CRM and email campaigns | Built in, on the same recordCore | Separate tools |
| How you pay | Per Builder and Member, published | Contact sales |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Dynamic Yield details reflect its publicly available information as of September 2026; check current details on its own site.
What it costs, side by side.
Dynamic Yield is priced by its sales team. Landing publishes its price, and the contacts you market to are priced on a sliding scale.
Dynamic Yield, as it lists it
How Dynamic Yield is sold, as its own listings describe it.
And still to buy separately: the store checkout, an email platform, a CRM and web analytics.
a month on Landing, billed yearly, ex VAT
Includes personalised experiences, A/B testing, site search and recommendations, checkout, email and flows, CRM, web analytics, session replay and heatmaps.
Work out your own priceExample team: four people who run the site, merchandising and campaigns, eight who pick up tasks, review results and approve. Scale is billed yearly.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Dynamic Yield setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We move the store across
Our Shopify catalogue sync brings your products over, and we rebuild your personalisation rules, tests and recommendation slots against the same audiences. We check every slot before anything is switched off.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But we already use Dynamic Yield.
Fair. Here are the questions teams ask us most when they're weighing it up.
Can Landing personalise the site without running a test?
Yes. A deploy shows a change to the audience you choose, on the same targeting rules as a test: page, device, location, source and behaviour. When you want proof, turn it into a test with sequential or Bayesian stats.
How good is your site search?
We measured it against Klevu, Nosto and Boost. Landing was the fastest of the four: 174ms cold, and fastest under load, with Klevu 2.6 times slower at ten concurrent searches. Cutter & Squidge moved their site search from Nosto to Landing.
Does personalisation reach email too?
Yes. Blocks in an email can show or hide by segment, and segments are built on the whole record: orders, forms, email activity and events you send us.
Who on the ecommerce team needs a full seat?
The people who build pages, campaigns and tests. Everyone who reviews results or picks up tasks is a Member, from £4 a month.
Budgeting next year's ecommerce stack?
Use the free marketing budget template to set out tools, channels and spend in one place.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Personalise, test and sell from one record.
A walkthrough on your own store. We will show you what moves, what it costs and when billing would start.