Compare / Heap
Landing Platform vs Heap: analytics joined to CRM and revenue
Heap captures how people use your product and site, and prices paid plans by sessions. Landing Platform puts web analytics, funnels, cohorts and replay on the same record as your leads, deals and orders, so a journey ends in money.
Landing suits you if
- You want analytics joined to your CRM and revenue
- You want dashboards anyone can build by asking a question
- You want a price that does not climb with sessions
Where the analysis stops.
Heap is good at capturing behaviour. Revenue lives in other systems.
Revenue in another system
The deal and the invoice live in your CRM and billing tools. Joining them to behaviour is a data project.
Sessions set the price
Heap's paid plans use custom session pricing. Growth in traffic means a bigger quote.
Replay costs a step up
The free plan leaves out session replay and heatmaps, so seeing the session means moving up a plan.
Landing Platform vs Heap, line by line.
Web analytics and replay on the same record as your sales, marketing and orders.
| Feature | Landing Platform |  Heap |
|---|---|---|
| Web analytics | Sessions, sources, UTM, funnels, cohorts, journeys and conversion tracking, with a tag managerCore | Yes |
| Funnels and cohorts | Funnels and cohorts on every page and form you publish or trackCore | Yes |
| Events | Send your own events to a person's record; use them in segments and to trigger flows | Yes, with autocapture |
| Session replay and heatmaps | Recordings plus click, move and scroll heatmapsGrowth | On paid plans |
| Dashboards | Ask in plain words, dashboards that refresh themselves and share by linkGrowth | Yes |
| Attribution to revenue | Which channel, campaign and page led to each order and dealGrowth | Via your data |
| CRM, deals and invoices | Built in, on the same recordCore | No |
| Act on a segment | Email and SMS flows triggered by what people doCore | Via integrations |
| A/B testing | Sequential or Bayesian stats, including revenue per visitorScale | Via an integration |
| How you pay | Per person, published | Free, then custom session pricing |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Heap details reflect its publicly available information as of September 2026; check current details on its own site.
What it costs, side by side.
Heap prices its paid plans by sessions. Landing prices per person and includes the CRM the revenue comes from.
Heap, as it lists it
How Heap charges, as its pricing page describes it.
And still to buy separately: a CRM, email and flows, forms, a page builder and invoicing.
a month on Landing, billed yearly, ex VAT
Includes web analytics, funnels, cohorts, session replay and heatmaps, dashboards, attribution, CRM, email and SMS flows, forms and pages.
Work out your own priceFree plan figure as listed on Heap's site, September 2026. Example team: three people who analyse and run campaigns every day, ten who review, pick up tasks and approve.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Heap setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We set up tracking and move the rest
One tag covers analytics, replay and heatmaps. We rebuild your key funnels and reports, send your important events to the record, and move the tools around Heap as part of the switch.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But we already use Heap.
Fair. Here are the questions teams ask us most when they're weighing it up.
Can we still track our own events?
Yes. Send an event to a person's record through the API and it appears in the segment builder and the flow triggers straight away. "Has done X at least three times in 30 days" becomes a segment you can email.
How does Landing join behaviour to revenue?
Because the CRM, deals, invoices and checkout are on the same record as the analytics. Attribution follows each order and deal back to the channel, campaign and page that started it.
Who builds the reports?
Anyone. Ask a question in plain words and Landing draws the chart, with the dataset, period and filters on every tile. Pin it to a dashboard that refreshes itself.
Does it get more expensive as traffic grows?
No. Analytics is on every plan and replay on Growth, priced per person. Contacts you market to are priced on a sliding scale, and the first 2,500 are free.
Working out what each channel earns?
Use the free marketing budget template to set spend against results.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Follow a visitor all the way to the invoice.
A walkthrough on your own data. We will show you what moves, what it costs and when billing would start.