Compare / Wappalyzer
Tech stack on every company, not just the tab you have open.
Wappalyzer made technology lookups familiar with its browser extension, and sells lookups, lead lists and API credits by the month. Landing checks the website of every company in your CRM by itself, keeps the result on the record and shows you when it changes.
Landing suits you if
- You want every account's stack without opening each site
- You want to see when a client adds a tool
- You want the answer beside the deal, the contacts and the emails
One tab at a time.
An extension answers the site in front of you. Your pipeline has hundreds.
Lookups are metered
Paid plans come with a set number of lookups a month, and a free account gets 50.
Credits that expire
API credits included in plans expire after 60 days, as its pricing page states.
Outside the record
What you find lives in another tool until it's synced or copied onto the company.
Landing Platform vs Wappalyzer, line by line.
Wappalyzer looks up a site when you ask. Landing keeps the stack of every company you work with, and keeps it current.
| Feature | Landing Platform |  Wappalyzer |
|---|---|---|
| Tools a company runs | Read from the home page, tag manager, DNS records and the company's own subdomains, matched against 7,600 known tools | Yes, by extension, lookup and API |
| Checking every company | Automatically, when a company is added or its website changes | Per lookup, from your monthly allowance |
| Keeping it current | Looked at again after 30 days, and daily for open deals and current clients, with new tools on the timeline | Each new lookup |
| Companies by tool | Filter your own companies by the tools they use, or don't | Lead lists by technology |
| Acting on it | A playbook step reads a company's stack, and If/Else branches on itGrowth | Through its API |
| Visiting companies | Businesses visiting your site, each showing the tools it runsScale | Not its product |
| UK company checks | Companies House officers, owners, insolvency and filed accounts, scored against your ideal customerCore | Not its product |
| CRM and pipeline | Contacts, companies, deals and pipelinesCore | Not its product |
| Email campaigns and flows | A real send engine, with segments on the whole customer recordCore | Not its product |
| How you pay | Per Builder and Member | From $250 a month, by lookups and users |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Wappalyzer details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Wappalyzer meters lookups and users. On Landing you pay for the people who use it and the contacts you market to, and the stack comes with the CRM.
Wappalyzer, as it lists it
How Wappalyzer is sold, as listed on its site, September 2026.
And still to buy separately: a CRM, Companies House checks, email and sequences.
a month on Landing, billed yearly, ex VAT
Includes the CRM and deals, the tools each company runs, Companies House checks, email and flows, sequences, booking, quotes, playbooks and invoicing.
Work out your own priceExample team: two people who sell and run accounts every day, four who deliver, log time and approve. Wappalyzer lists its prices in dollars, so we show them as published rather than converting.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us how you use Wappalyzer today and the tools around it. Bring the lists and lookups your team relies on. We agree what "ready" means for each one before you commit to anything.
We move your companies across
We move your companies, contacts and deals as part of the switch. Each company with a website is looked at as it arrives, so nobody opens a tab to find out.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But the extension is free.
For a quick look, it is. Here's what teams ask about the rest.
Does Landing need a browser extension?
No. Landing reads each company's public home page, tag manager and DNS records from its own servers, and the result sits on the company in the CRM for the whole team.
What if a website blocks the check?
Landing says it couldn't read the site and tries again later. A site that blocked the check is never recorded as running nothing, and whatever was already known is kept.
Is there a lookup allowance to watch?
No. Companies are looked at when they're added, when their website changes, and again after 30 days, with open deals and current clients checked daily.
Can the whole team see it?
Yes. It's on every company page. People who pick up tasks, log time and approve are Members, from £4 a month, and clients are free.
See the scanner on your own site.
Run the free stack audit and see what your tools cost.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Every account's stack, kept current, in one place.
Thirty minutes on your own pipeline. We'll show you the stack on every company, and your price.