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Landing Platform vs Adobe Target: testing without the suite
Adobe Target is Adobe's testing and personalisation product, sold in Standard and Premium packages on a custom quote. Landing Platform includes A/B testing, personalised experiences, analytics and replay in its Scale plan, on the same record as your pages, leads and orders.
Landing suits you if
- You want serious testing without buying into a whole suite
- You want analytics, replay and CRM in the same system as the test
- You want to know the price before the first meeting
Where Target leads to the rest.
Adobe Target is powerful. It is also one part of a much larger set of products.
Quoted to fit
Adobe sells Target in Standard and Premium packages, on a custom quote shaped by how many digital properties you run.
Built for the stack around it
Target is at its best with Adobe's analytics and data products beside it, and each of those is another licence.
A licence of its own
Target is its own product and its own contract, before you add the pages, forms and CRM the traffic lands on.
Landing Platform vs Adobe Target, line by line.
On the website test itself, our engine stands with the enterprise tools. Around it you get the pages, analytics and CRM without another licence.
| Feature | Landing Platform |  Adobe Target |
|---|---|---|
| A/B testing | A/B, A/A, multivariate, split URL and multipage tests, built in a visual editor or in codeScale | Yes |
| Statistics | Sequential frequentist (safe to peek), Bayesian on conversion and on revenue per visitor, sample-ratio checks and false-positive control across goalsScale | Yes |
| Personalised experiences | Deploy a change to a chosen audience without a test, on the same targeting rulesScale | Yes, with more in Premium |
| Test quality and QA | No-flicker snippet, a preview that follows you across pages, consent gating, QA traffic never countedScale | Yes |
| Web analytics | Sessions, sources, UTM, funnels, cohorts, journeys and conversion tracking, with a tag managerCore | Adobe Analytics, licensed separately |
| Session replay and heatmaps | Session recordings plus click, move and scroll heatmaps, inputs masked, gated on consent, JavaScript errors rolled upGrowth | Not part of Target |
| Attribution to revenue | Which channel, campaign and page led to each order and dealGrowth | Via other Adobe products |
| The pages being tested | Page builder and sites, with AI pages on GrowthCore | Adobe Experience Manager, licensed separately |
| CRM, forms and email | Built in, on the same recordCore | Separate products |
| How you pay | Per Builder and Member, published | Standard or Premium, custom quote |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Adobe Target details reflect its publicly available information as of September 2026; check current details on its own site.
What it costs, side by side.
Adobe prices Target to each organisation. Landing publishes a price per person, and testing is part of the Scale plan rather than a licence of its own.
Adobe Target, as it lists it
How Adobe Target is sold, as Adobe's pricing page describes it.
And still to buy separately: a CRM, forms, email, checkout and, unless you own them, analytics and a page platform.
a month on Landing, billed yearly, ex VAT
Includes A/B testing, personalised experiences, web analytics, attribution, session replay and heatmaps, pages, forms, CRM, email, checkout, SSO and an audit log.
Work out your own priceExample team: five people who build, test and run campaigns, twelve who review results, pick up tasks and approve. Scale is billed yearly and includes single sign-on, an audit log and a named manager.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Adobe Target setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We move Target across
Your activities, audiences and offers are rebuilt as tests and deploys on the same targeting, alongside the pages they run on. We check the results line up before anything is switched off.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But we already use Adobe Target.
Fair. Here are the questions teams ask us most when they're weighing it up.
We are an enterprise. Is Landing ready for that?
The Scale plan includes single sign-on, an audit log, a sandbox to try changes, multiple brands and legal entities, and a named manager with same-day fixes. Testing sits in the same plan.
Can we personalise without testing every change?
Yes. A deploy shows a change to the audience you choose, on the same targeting rules as a test: page, device, location, source and behaviour. Turn it into a test when you want the proof.
Do we need Adobe Analytics to judge the tests?
No. Landing's own web analytics, funnels and attribution sit on the same record, and tests can be judged on revenue per visitor with the risk shown in pounds.
How long does it take to get running?
Switching is a service. We map your setup, rebuild what moves and prove it works against criteria you agree up front, before your first invoice.
Reviewing the whole stack?
Run the free stack audit and see what testing, analytics and content licences cost you together.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Keep the rigour. Drop the licences around it.
A walkthrough on your own site. We will show you what moves from Target, what it costs and when billing would start.