Compare / Amplitude
Landing Platform vs Amplitude: analytics tied to revenue
Amplitude analyses behaviour from the events you send it. Landing puts web analytics, funnels, cohorts, session replay and attribution on the same record as the CRM, email, pages and checkout that produced the numbers, so a funnel can end at the invoice.
Landing suits you if
- You want analytics that end at the order and the deal, not the click
- Your marketing, sales and web teams need answers without an event taxonomy to maintain
- You'd rather your bill didn't rise with event volume
Where the answers stop.
Amplitude tells you what people did. The next question lives somewhere else.
Revenue sits elsewhere
Behaviour is in Amplitude, but deals and invoices are in the CRM. Tying a campaign to money means exporting and joining by hand.
Events to plan and keep
The useful answers depend on custom events you instrument and keep named consistently as the site changes.
Priced on volume
Plans are priced on event volume, so a good month of traffic is a step towards the next tier.
Landing Platform vs Amplitude, line by line.
On web and marketing analytics Landing covers the ground. The difference is that it sits on the same record as the revenue.
| Feature | Landing Platform |  Amplitude |
|---|---|---|
| Web analytics | Sessions, sources, UTM, funnels, cohorts and conversion tracking on every page and form you publishCore | Product and web analytics from the events you send |
| Session replay and heatmaps | Recordings plus click, move and scroll heatmaps, inputs masked and recording gated on consentGrowth | Yes, with a monthly replay allowance per plan |
| Attribution to revenue | Which channel, campaign and page led to each order and dealGrowth | Revenue analysis from the events you send |
| A/B testing | Sequential or Bayesian statistics, judged on orders, deals or revenue per visitorScale | Web experimentation and feature flags |
| Dashboards | Dashboards that refresh themselves, and questions asked of your data in plain EnglishGrowth | Yes |
| CRM and pipeline | Contacts, companies, deals and pipelinesCore | Not its product |
| Email campaigns and flows | A real send engine, with segments on the whole customer recordCore | Not its product |
| Pages, forms and checkout | Build the pages, forms and checkout being measuredCore | Not its product |
| Acting on the numbers | Playbooks that run across every team, triggered by what people doGrowth | Through the other tools you connect |
| How you pay | Per Builder and Member; traffic and events are not metered | By event volume; Growth and Enterprise quoted |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Amplitude details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Amplitude prices on the events you send. Landing charges for the people who use it and the contacts you market to, and page views are not metered.
Amplitude, as it lists it
How Amplitude is sold, as listed on its site, September 2026.
And still to buy separately: a CRM, an email platform, a page builder and checkout.
a month on Landing, billed yearly, ex VAT
Includes web analytics, funnels, cohorts, session replay, heatmaps, attribution to revenue, dashboards, the CRM, email, pages and checkout.
Work out your own priceExample team: three people who build pages, campaigns and reports every day, six who read dashboards and pick up tasks. Amplitude lists its prices in dollars and by events, so we describe how it charges rather than converting.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us how you use Amplitude today and the tools around it. Bring the charts your team opens every week. We agree what "ready" means for each one before you commit to anything.
We tag the site and rebuild your reports
The Landing tag goes on your site, and pages, forms and orders are tracked from day one. We move your contacts and history as part of the switch, and rebuild the funnels and dashboards you rely on.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But our team lives in Amplitude.
Fair. Here are the questions teams ask us most when they're weighing it up.
How deep does Landing's analytics go?
For web and marketing questions it covers sessions, sources, UTM, funnels, cohorts, journeys, session replay and heatmaps, with attribution to orders and deals on Growth. What sits beside it is the bigger difference: the CRM, email, pages and checkout the numbers come from, so a funnel ends at revenue rather than at an export.
Do we have to instrument events before we see anything?
No. Pages, forms and orders you run in Landing are tracked as you publish them, with UTM and conversion tracking included. When you want to go further, send your own events through the API, and email flows can trigger on them.
What happens to the bill when our traffic grows?
Nothing. Landing is priced per Builder and Member, plus the contacts you market to. Page views and events are not metered.
Do people who only follow up or read reports need a full seat?
No. People who pick up tasks, read dashboards and approve are Members, from £4 a month. Clients and guests are free, whether they book a call, sign a quote or pay an invoice.
Losing revenue between the click and the sale?
Read the attribution gap report on where tracking breaks down.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Follow the visitor all the way to the invoice.
Thirty minutes on your own site. We'll show you a funnel that ends at revenue, and what it costs to run the rest of the business with it.