Compare / Dealfront
Landing Platform vs Dealfront: visitors joined to pipeline
Dealfront identifies the companies on your website and pushes them to your CRM. Landing identifies them inside the CRM, beside the deals, emails, bookings and quotes that turn a visit into revenue.
Landing suits you if
- You want visiting companies and your pipeline in one system
- You want Companies House checks on every UK account
- You want to follow up with email, sequences and booking without a second tool
Where the handover leaks.
Identification is only worth what happens next.
Tiers by companies identified
Plans are tiered by how many companies it identifies a month, so a busier site moves you up a tier.
A second meter
Enrichment and activation run on monthly credits, counted on top of the plan.
Pipeline elsewhere
Visits are pushed into a CRM you buy separately, and the follow-up runs in whichever tool comes next.
Landing Platform vs Dealfront, line by line.
Landing identifies visiting companies on Scale, and the CRM, outreach and paperwork are already in the same place.
| Feature | Landing Platform |  Dealfront |
|---|---|---|
| Companies visiting your site | Named businesses with visitors, sessions, pages read and when they were last on the site; broadband, mobile, VPN and hosting traffic filtered outScale | Yes, tiered by companies a month |
| The people behind a visit | Open a visiting company to see its staff from the built-in directory, reveal phone numbers and add them to the CRM in one click | Contact enrichment on credits |
| CRM and pipeline | Contacts, companies, deals and pipelinesCore | Pushes visits to your CRM |
| UK company checks | Companies House officers, owners, insolvency and filed accounts, scored against your ideal customerCore | Company data from its own database |
| Sequences | Written for each prospect, sent from the rep's own Microsoft 365 mailbox, stopped when they replyGrowth | B2B campaigns on Activate and above |
| Email campaigns and flows | A real send engine, with segments on the whole customer recordCore | Not its product |
| Booking | Booking pages that write the meeting straight onto the dealCore | Not its product |
| Quotes and e-signature | Quotes and statements of work priced from your rate card, signed in the browserCore | Not its product |
| Web analytics | Sessions, sources, UTM, funnels and cohorts on every page and form you publishCore | Visitor history, length set by plan |
| How you pay | Per Builder and Member; not by companies identified | Tiers by companies identified, plus credits |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Dealfront details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Dealfront tiers by companies identified and adds credits. Landing charges for the people who use it and the contacts you market to.
Dealfront, as it lists it
How Dealfront is sold, as listed on its site, September 2026.
And still to buy separately: a CRM, an email platform, booking, quotes and e-signature.
a month on Landing, billed yearly, ex VAT
Includes company visits, web analytics, the CRM, Companies House checks, email and flows, sequences, booking, quotes, e-signature and invoicing. The price doesn't move with your traffic.
Work out your own priceExample team: two people who run sales and marketing every day, six who follow up leads and approve. Scale is billed yearly. Dealfront lists its prices in euros, so we show them as published rather than converting.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us how you use Dealfront today and the tools around it. Bring the saved lists and filters your team relies on. We agree what "ready" means for each one before you commit to anything.
We tag the site and move your data
The Landing tag goes on your site and company visits start from the first day. We move your companies, contacts and deals as part of the switch, so the pipeline and the visits meet on one record.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But Dealfront already feeds our CRM.
It does. Here's what teams ask before they bring the two together.
Why not keep Dealfront pushing visits into our CRM?
You can, but then you pay for two systems and the sync between them. On Landing the visiting company opens in the same system as the pipeline: see its people, add them to the CRM in one click, check it against Companies House and start the deal.
Does Landing charge per company identified?
No. Visitor identification is part of the Scale plan, priced per Builder and Member. Phone reveals draw on the shared credit pool your Builders fill.
Can we run outreach to the companies we spot?
Yes. On Growth and above, sequences are written for each prospect and sent from the rep's own Microsoft 365 mailbox, and they stop when the prospect replies. Email campaigns and flows are in every plan.
Do people who only follow up or read reports need a full seat?
No. People who pick up tasks, read dashboards and approve are Members, from £4 a month. Clients and guests are free, whether they book a call, sign a quote or pay an invoice.
Quoting the companies that visit?
Get the free proposal template, ready for your next pitch.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
From first visit to signed quote, in one place.
Thirty minutes on your own site. We'll show you a visiting company becoming a deal, and your price.