Free Website & SEO Audit Checklist (Excel)
A ready-to-use, 40-point audit for teams, agencies and growing businesses. Work through your site page by page — technical, on-page, content, authority and tracking — and watch the % complete climb as you go.
- 40 checks, done for you — across Technical, On-page, Content, Authority & off-page, and Local & tracking.
- Every check says why it matters — so you fix with intent instead of ticking boxes.
- Live progress tracking — tick a check and the % complete and progress counter update themselves.
- Prioritise the fixes — High / Medium / Low on every check, colour-coded status, and a notes column for what you found.
| Done | Check | Why it matters | Priority | Status |
|---|---|---|---|---|
| PHASE 1 · TECHNICAL — can Google crawl, load & trust it? | ||||
| ✓ | HTTPS everywhere (no mixed content) | Browsers flag insecure pages; Google favours HTTPS | High | Done |
| ✓ | Mobile-friendly on real devices | Google indexes the mobile version of your site first | High | Done |
| ✓ | XML sitemap created & submitted | Helps Google find every page you want indexed | Medium | Done |
| Core Web Vitals & page speed pass | Slow pages lose visitors before they even load | High | In progress | |
| No broken links or 404s on key pages | Dead ends waste crawl budget and visitor trust | Medium | Not started | |
| PHASE 2 · ON-PAGE — does every page say what it’s about? | ||||
| ✓ | One H1 per page, matching the topic | Tells Google and readers what the page is about | High | Done |
| ✓ | Unique title tags, 60 characters or fewer | Your headline in the search results | High | Done |
| Meta descriptions, 160 characters or fewer | Your ad copy under every search result | Medium | In progress | |
| Internal links between related pages | Passes authority and keeps visitors moving | High | Not started | |
| PHASE 3 · CONTENT — does it match what people search? | ||||
| Key pages match search intent | Ranking the wrong kind of page converts nobody | High | Not started | |
| Clear call-to-action on every page | Traffic without a next step is wasted | High | Not started | |
| PHASE 4 · AUTHORITY & OFF-PAGE — do others vouch for you? | ||||
| Backlink profile reviewed | Links remain one of the strongest ranking signals | Medium | Not started | |
| PHASE 5 · LOCAL & TRACKING — can you be found & measured? | ||||
| Heatmaps or session insight on money pages | Analytics shows where visitors leave — replays show why | Medium | Not started | |
Preview of the actual checklist — tick a check and the % complete, progress bar and row colours update themselves.
A full website audit, already mapped out
Not a blank spreadsheet — a genuinely useful audit built by people who fix websites for a living. Open it and start checking.
40 checks, five phases
Technical, on-page, content, authority & off-page, and local & tracking — the whole audit arc in one sheet, in the order worth doing it.
Why, not just what
Every check has a plain-English “why it matters” column, so you know what you’re fixing and can explain it to anyone.
Live progress tracking
A % complete figure and a checks-done counter update themselves as you tick. Always know how far through the audit you are.
Prioritised fixes
Each check carries a High / Medium / Low priority and a colour-coded status — so the audit becomes a fix list, not a report that sits in a drawer.
Up and running in two minutes
No setup, no login, no SEO tools required to start.
Download & open
Grab the .xlsx and open it in Excel (or Google Sheets / Numbers). All 40 checks are already there, grouped by phase.
Work through it page by page
Go check by check on your own site. Each one says why it matters — note what you find and set a priority for anything broken.
Watch the % climb
Tick checks off as you fix them — the progress bar fills, rows colour up, and the sheet becomes your live fix list.
Free website & SEO audit checklist — questions
40 ready-made checks across five phases — Technical, On-page, Content, Authority & off-page, and Local & tracking — each with a “why it matters” explanation, a High / Medium / Low priority, a status and a notes column. A live % complete tracks the whole audit.
No catch. We make Landing, a platform for teams that want their marketing in one place — and a genuinely useful checklist is the best introduction we can give you. Download it, use it forever, and if one day you want the deeper picture behind the checks, you know where we are.
Yes. It’s a standard .xlsx file, so it opens in Microsoft Excel, Google Sheets and Numbers. The drop-downs, colours and the % complete formula carry across.
No paid tools. Most checks need nothing but your website and a browser; a few are easier with free accounts you likely already have — Google Search Console and Google Business Profile. Anything deeper is marked so you can skip it or come back later.
More free tools
Grab another — all free, no signup to browse.
An audit tells you what’s broken. Landing shows you why visitors leave.
The checklist finds the problems — Landing’s built-in web analytics, heatmaps and session replay show you what real visitors do about them, on every page: where they scroll, what they click, and the exact moment they give up. Fix what you can see.
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