Why is Growth £1,500 when the other engines are £1,000?

Because it is the deepest layer we build. Experimentation with real statistical significance, a technical SEO crawler and cross-system automation are the capabilities most platforms reserve for enterprise contracts, and they cost more to run. The price reflects that rather than a packaging trick.

Do I need another engine for Growth to be useful?

Not strictly — it will measure, test and optimise whatever you already have live. But it is the one engine worth thinking about in pairs from the start, because it needs something to measure. Most teams take it alongside Marketing, to test the pages and creatives, or Sales, to test what converts to revenue rather than only to a form fill.

Is the A/B testing real experimentation or just page variants?

Real experimentation. Variants and targeting, goals and conversions, and statistical significance — so a result is something you can act on rather than a difference you are hoping is not noise.

How is this different from the £4,000 founding licence?

Scope. The founding licence is all five engines plus every other feature, with unlimited seats, feature requests built for you by name, same-day bug SLAs, priority VIP support and pricing grandfathered for life. The Growth Vanguard is one engine of that platform, complete, with early access and a monthly line to the team but without the benefits reserved for the ten.

Can I add another engine later?

Yes — up to three. Marketing, Sales, Operations and People are £1,000 a month each. Tell us the combination when you apply and we will price it with you. If you want four or five, take the founding seat instead: it is all five engines plus everything else for £4,000.

Is there an onboarding fee?

Yes — £900 + VAT for a Vanguard licence. That is half the standard £1,800, because one engine is materially less to set up than the whole platform. Combining two or three? Onboarding is part of the same conversation as the combination itself. Founding partners pay no onboarding at all — it is waived, and it is one of the things only the ten ever get. All prices exclude VAT.

What do you ask from me in return?

Run live experiments on real traffic rather than a test account, give us a short honest feedback session each month, and try new features early so we hear about the rough edges from you first.

Founding programme · Growth Vanguard

Grow on evidence, not guesswork.

A/B experimentation with real statistical significance, deep web analytics, a technical SEO crawler and cross-system automation. The most advanced layer we build — the one that turns marketing and sales into compounding growth. Priced higher than the other engines because it is.

£1,500/ month

Apply for this engine See what's included

Measure·Test·Optimise·Scale

FOUNDING FOCUS GROUP · 10 SEATS · 2-YEAR TERM

Compare all five Vanguard licences →

The programme

A founding seat, focused on growth.

The founding programme puts the first ten clients on the complete Landing Platform — the whole operating system for running a business — at a fixed founding rate. The Growth Vanguard licence is the platform's most advanced layer: experimentation, deep analytics, SEO and automation, for a focus group whose feedback steers the roadmap.

Founding client

£4,000 / month

The complete operating system — marketing, sales, CRM, delivery operations, commerce, PR and people — at the locked founding rate.

First 10 seats, ever
Everything included · unlimited seats
Lifetime grandfathered pricing

Onboarding £1,800 + VAT — waived. Only the ten ever avoid it.

★ Growth Vanguard

£1,500 / month

A focused subset: the full optimisation engine — experimentation, analytics, SEO and automation — for teams ready to grow on evidence, not guesswork.

Focus-group cohort · 10 seats
The optimisation engine, complete
A direct line to the team

Onboarding £900 + VAT — half the standard fee, because one engine is less to set up.

Why "Vanguard."

This cohort goes first — and Growth is the deepest layer we build. You get early access to experimentation and analytics that most platforms reserve for enterprise, plus a direct hand in shaping it. A clean path to the full founding licence whenever you're ready to bring marketing, sales and delivery onto the same platform.

What's included

Your complete optimisation engine.

Four groups, every feature switched on. Nothing here is throttled, seat-gated or held back for a higher tier — inside this engine you have what a founding partner has.

Experimentation

A/B experimentsVariants & targetingStatistical significanceGoals & conversions

Analytics & Insight

Web analyticsUTM trackingConversion trackingReports

SEO & Technical

Web crawlerSite auditsTag manager

Funnels & Automation

Funnel playbooksCross-system workflowsActivity monitor

A system you can tune.

Run experiments, watch what converts, fix what doesn't, and automate the wins — with analytics deep enough to prove the result rather than argue about it. This is the layer that turns marketing and sales into compounding growth, and it's the reason this engine costs more than the others.

Replaces the likes of VWO, Convert, Semrush and Zapier — as one subscription on one data layer.

Where you sit

You're in the founding programme. Just not at the head of the table.

We'd rather be straight about this than dress it up. A Vanguard licence is a genuine founding-cohort seat with genuine influence — and it is not the same thing as being one of the ten.

What you get as a Vanguard

Special.

A seat in the founding programme, on the same two-year term
New optimisation features land with you before anyone else
A monthly session with the team that builds it
What you tell us, we build — you steer the roadmap
Founding-era pricing on your engine, locked for the term
Ten seats on this engine, then it closes

What the ten get that you don't

Distinguished.

Every feature on the platform — all five engines, not one
Unlimited seats, no per-seat fees
Monthly feature requests built for them, by name
Same-day SLA on any bug · priority VIP support
White-glove migration off their whole stack
Onboarding waived — £1,800 + VAT nobody else escapes
Grandfathered preferential pricing for life

Both of you are in the room while this is being built. One of you has the whole floor.

All prices exclude VAT.

The path forward

Beyond the optimisation engine.

Vanguard is the growth layer. The full founding licence opens the rest of the operating system — the engines that produce the work Growth optimises. Upgrade whenever it's right.

→Marketing engineContent, landing pages, social, email

→Sales & CRMLeads, deals, pipelines, quoting

→Engagements & deliveryProjects, time, reporting

→Newsroom & PRJournalists, media lists, releases

→Audience & formsCapture, lists, embeds

→Commerce & checkoutProducts, orders, subscriptions

→People & HRTeam, time-off, progression

→Support deskChat inbox & tickets

→Booking & recordingsMeetings, notes, transcripts

→Integrations & paymentsStripe Connect, custom fields

Combine engines

Growth optimises what the other engines produce.

It's the one engine that's worth thinking about in pairs from the start. Growth measures and tests — so it needs something to measure. Most teams take it alongside Marketing (test the pages and creatives) or Sales (test what actually converts to revenue, not just to a form fill).

Marketing

The natural pair

Landing pages, ad creatives, social, forms and email.

£1,000/mo→ Sales

Test to revenue

Leads, deals, pipelines, booking, quotes and invoices.

£1,000/mo→ Operations

Your delivery engine

Projects, workloads, time, utilisation and billing.

£1,000/mo→ People

Your team engine

Team, time off, balances, progression and Sage HR sync.

£1,000/mo→

Growth

Your engine

Measure, test, optimise and scale — everything above.

£1,500/moYou are here

Two or three is the sweet spot. Four means take the founding seat.

Tell us the combination when you apply and we'll price it with you — combinations are a conversation, not a checkout. And if you want four or five, we'll say so plainly: the £4,000 founding seat is all five engines, every other feature, unlimited seats, pricing protected for life — and the £1,800 onboarding waived. It's the better deal.

Apply for a founding seat

What we ask

Your part of the bargain.

Three things, and they're the price of going first. None of them are onerous; all of them are non-negotiable.

Use it for real

Run live experiments on real traffic — real tests, real decisions. A test account teaches us nothing, and an experiment with no traffic teaches you nothing.

Tell us straight

A short feedback session each month. What works, what's missing, what to build. Bluntness is genuinely more useful to us than politeness.

Go first

Try new features early and help us shape them before they ship to everyone. You see the rough edges first — that's the trade.

FAQ

The details.

More on how the licences work on the Vanguard overview →

Apply in 60 seconds

Take the Growth Vanguard seat.

Tell us what you'd test first and roughly what traffic you're working with. We read every application ourselves and come back within a couple of days.

Prefer to talk first? Book a 15-minute intro with the founder →

Could carry the whole platform? Apply for a founding seat instead — ten, ever.