What does the Marketing Vanguard licence cost?

£1,000 a month on a two-year term, the same term as a founding licence. There are ten seats on this engine.

Is this a cut-down version of the marketing features?

No. Every feature inside the marketing engine is switched on — branding kits, AI-built landing pages, ad creatives, decks, marketing calendars, social scheduling and analytics, forms, embeds, subscriber lists, email campaigns and flows, sending domains, web analytics, UTM and conversion tracking, tag manager and reports. What you do not get is the rest of the platform: CRM, delivery, commerce, PR, people and the growth layer.

How is this different from the £4,000 founding licence?

Scope. The founding licence is all five engines plus every other feature, with unlimited seats, feature requests built for you by name, same-day bug SLAs, priority VIP support and pricing grandfathered for life. The Marketing Vanguard is one engine of that platform, complete, with early access and a monthly line to the team but without the benefits reserved for the ten.

Can I add another engine later?

Yes — up to three. Sales, Operations and People are £1,000 a month each and Growth is £1,500. They share one data layer, so a second engine plugs into marketing rather than sitting beside it. Tell us the combination when you apply and we will price it with you.

Can I upgrade to a full founding seat?

Yes, while founding seats remain. There are only ten and they never reopen once placed, so if the full licence is where you expect to end up it is worth raising early.

Is there an onboarding fee?

Yes — £900 + VAT for a Vanguard licence. That is half the standard £1,800, because one engine is materially less to set up than the whole platform. Combining two or three? Onboarding is part of the same conversation as the combination itself. Founding partners pay no onboarding at all — it is waived, and it is one of the things only the ten ever get. All prices exclude VAT.

What do you ask from me in return?

Run live marketing through the platform rather than a test account, give us a short honest feedback session each month, and try new features early so we hear about the rough edges from you first.

Founding programme · Marketing Vanguard

Your entire marketing operation. One engine.

Brand kit, landing pages, ad creatives, social, forms, email and measurement — the complete marketing engine of Landing Platform, switched on end to end. Not a starter tier. The whole engine, at a narrower commitment than the full founding licence.

£1,000/ month

Apply for this engine See what's included

Create·Publish·Capture·Measure

FOUNDING FOCUS GROUP · 10 SEATS · 2-YEAR TERM

Compare all five Vanguard licences →

The programme

A founding seat, focused on marketing.

The founding programme puts the first ten clients on the complete Landing Platform — the whole operating system for running a business — at a fixed founding rate. The Marketing Vanguard licence is a deliberately narrower seat inside that same cohort: the full marketing engine, at a lighter commitment, for a focus group whose feedback steers the roadmap.

Founding client

£4,000 / month

The complete operating system — marketing, sales, CRM, delivery operations, commerce, PR and people — at the locked founding rate.

First 10 seats, ever
Everything included · unlimited seats
Lifetime grandfathered pricing

Onboarding £1,800 + VAT — waived. Only the ten ever avoid it.

★ Marketing Vanguard

£1,000 / month

A focused subset: the full content, publishing, capture and measurement engine — everything a marketing team needs to run, end to end.

Focus-group cohort · 10 seats
The marketing engine, complete
A direct line to the team

Onboarding £900 + VAT — half the standard fee, because one engine is less to set up.

Why "Vanguard."

This cohort goes first. You get early access to the marketing engine and a direct hand in shaping it — new features land with you before anyone else, and what you tell us we build. It's a working partnership, priced as one, with a clean path to the full founding licence whenever you're ready to bring sales, delivery and operations onto the same platform.

What's included

Your complete marketing engine.

Four groups, every feature switched on. Nothing here is throttled, seat-gated or held back for a higher tier — inside this engine you have what a founding partner has.

Brand & Content

Branding kitsLanding pages (AI-built)Ad creativesAssets libraryPitch & brand decksMarketing calendarsDisplays

Social

SchedulingDrafts & approvalsPerformance analyticsProfile management

Audience & Email

FormsEmbedsSubscriber listsEmail campaignsEmail flowsSending domains

Measure

Web analyticsUTM trackingConversion trackingTag managerReports

A self-contained toolkit — not a collection of features.

Brand kit → landing pages and creatives → social scheduling → forms and email capture → live performance. Everything connects, so a visitor who fills a form, opens an email or converts is tracked end to end. There are no separate tools to stitch together, because there are no separate tools.

Replaces the likes of Mailchimp, Klaviyo, ActiveCampaign, Webflow, Typeform and Perspective — as one subscription on one data layer.

Where you sit

You're in the founding programme. Just not at the head of the table.

We'd rather be straight about this than dress it up. A Vanguard licence is a genuine founding-cohort seat with genuine influence — and it is not the same thing as being one of the ten.

What you get as a Vanguard

Special.

A seat in the founding programme, on the same two-year term
New marketing features land with you before anyone else
A monthly session with the team that builds it
What you tell us, we build — you steer the roadmap
Founding-era pricing on your engine, locked for the term
Ten seats on this engine, then it closes

What the ten get that you don't

Distinguished.

Every feature on the platform — all five engines, not one
Unlimited seats, no per-seat fees
Monthly feature requests built for them, by name
Same-day SLA on any bug · priority VIP support
White-glove migration off their whole stack
Onboarding waived — £1,800 + VAT nobody else escapes
Grandfathered preferential pricing for life

Both of you are in the room while this is being built. One of you has the whole floor.

All prices exclude VAT.

The path forward

Beyond the marketing engine.

Vanguard is the marketing layer. The full founding licence opens the rest of the operating system — the growth, sales and operations capabilities that turn marketing into a complete business engine. Upgrade whenever it's right.

→A/B experimentationTest and optimise — enterprise-grade

→SEO crawler & auditsTechnical SEO at scale

→Funnel playbooksDone-for-you growth systems

→Cross-system automationWorkflows across the whole stack

→Newsroom & PRJournalists, media lists, releases

→CRM & salesLeads, deals, pipelines, invoicing

→Engagements & deliveryProjects, time, reporting

→Commerce & checkoutProducts, orders, subscriptions

→Support deskChat inbox & tickets

→People & integrationsHR, payments, connections

Combine engines

Marketing is one of five. Take two, or three.

They share one data layer, so a second engine doesn't sit alongside marketing — it plugs into it. Leads captured by a form land in the pipeline; hours logged against the work show the true margin on the campaign that won it.

Marketing

Your engine

Create, publish, capture and measure — everything above.

£1,000/moYou are here

Sales

Your revenue desk

Leads, deals, pipelines, booking, quotes and invoices.

£1,000/mo→ Operations

Your delivery engine

Projects, workloads, time, utilisation and billing.

£1,000/mo→ People

Your team engine

Team, time off, balances, progression and Sage HR sync.

£1,000/mo→ Growth

The optimisation layer

Experiments, analytics, SEO crawler and automation.

£1,500/mo→

Two or three is the sweet spot. Four means take the founding seat.

Tell us the combination when you apply and we'll price it with you — combinations are a conversation, not a checkout. And if you want four or five, we'll say so plainly: the £4,000 founding seat is all five engines, every other feature, unlimited seats, pricing protected for life — and the £1,800 onboarding waived. It's the better deal.

Apply for a founding seat

What we ask

Your part of the bargain.

Three things, and they're the price of going first. None of them are onerous; all of them are non-negotiable.

Use it for real

Run live marketing through the platform — real campaigns, real audiences. A test account teaches us nothing and gets you nothing.

Tell us straight

A short feedback session each month. What works, what's missing, what to build. Bluntness is genuinely more useful to us than politeness.

Go first

Try new features early and help us shape them before they ship to everyone. You see the rough edges first — that's the trade.

FAQ

The details.

More on how the licences work on the Vanguard overview →

Apply in 60 seconds

Take the Marketing Vanguard seat.

Tell us how your marketing team is shaped and what you're running today. We read every application ourselves and come back within a couple of days.

Prefer to talk first? Book a 15-minute intro with the founder →

Could carry the whole platform? Apply for a founding seat instead — ten, ever.