vs.
VWO tests your funnel. Landing Platform builds it, tests it, and runs the business behind it.
VWO is a powerful CRO suite you bolt onto a stack you already pay for — page builder, CRM, commerce, analytics, all separate. Landing Platform builds the AI pages, captures the leads, runs the experiments and operates the whole business, on one flat price.
One platform replaces VWO — and 40+ more
VWO
Salesforce
HubSpot
Monday
GoHighLevel
Mailchimp
Klaviyo
Pipedrive
Asana
ClickUp
Notion
Calendly
Stripe
Docusign
Zapier
Intercom
Zendesk
ActiveCampaign
Webflow
Typeform
Bamboohr
Toggl
SemrushVWOSalesforceHubSpotMondayGoHighLevelMailchimpKlaviyoPipedriveAsanaClickUpNotionCalendlyStripeDocusignZapierIntercomZendeskActiveCampaignWebflowTypeformBamboohrTogglSemrushSound familiar?
You bought VWO to simplify. Then the stack crept back.
✕ VWO bills per product and per MTU — turn on Insights, Personalize and Rollouts and the line items stack, then climb again as traffic grows.
✕ It optimizes pages it can't build — you still need a page builder, CRM, forms, commerce and analytics billing elsewhere.
✕ The published free tier is going in 2026 and real contracts land near a $16,660/yr median — upgrades route through a sales call, not a toggle.
Half your business vs all of it
VWO is great at its slice. Landing Platform is the one place your whole operation lives.
A deep CRO suite. BYO everything else.
- Deep testing: A/B, split-URL, MVT, server-side, feature flags
- Genuine CRO insights we don't match — heatmaps, recordings, surveys
- Mature, enterprise-grade: 3,000+ customers, 14 data centers
- Per-product pricing — Insights, Personalize, Rollouts each a line item
- MTU billing — the bill rises as traffic (and success) grows
- Pure optimization layer — you bring pages, CRM, forms, commerce, ops
The whole funnel, one price.
- Experimentation built in — Experiences: variations, audience & URL targeting, goals, ClickHouse stats
- The same platform builds the AI pages you're testing
- Captures the leads the test drives — straight into the built-in CRM
- Commerce, analytics, automation & ops in one login — not 40 tools
- One flat founding price, unlimited seats, AI included — not per-product, not per-MTU
- From Vanguard £1k/mo to full platform £4k/mo, locked 2 years
Landing Platform vs VWO
The honest, side-by-side.
| Landing Platform | VWO | |
|---|---|---|
| A/B & multivariate testing | Built in (Experiences) | Yes |
| Heatmaps, recordings & surveys | Out of scope | Yes |
| Builds the pages being tested | AI page builder | Bring your own |
| CRM, lead capture & forms | Built in | Separate tool |
| Commerce & checkout | Built in | No |
| Pricing model | From £1k/mo flat · £4k full platform | Per product + per MTU |
| Cost as traffic grows | Flat — no traffic tax | Rises with MTU (the "success tax") |
| Scope | Whole business OS | CRO optimization layer only |
Comparison reflects publicly available VWO plans as of 2026. Verify current details at the vendor's site.
Still wrestling with VWO? Only 10 Growth Vanguard seats at founding pricing — when they're gone, they're gone.
Apply for a founding seat →Switching is the easy part
Founder-led, white-glove, no downtime. Most teams are live in days.
We map your stack
Show us your VWO setup and the tools around it. We plan exactly what moves where — before you commit to anything.
We migrate your data
Contacts, pipelines, content and history come across with you. White-glove, handled for you — no messy CSV weekend.
You go live in days
Founder-led onboarding gets your team productive fast — one login, everything connected, nothing left in the old stack.
Everything they make you bolt on — already inside
One subscription. One source of truth. No integration tax.
Lock in founding pricing — before the seats are gone.
VWO is per-product + MTU tiers and scales as you grow. Landing Platform founding seats are flat, unlimited-seat and locked for two years — pick your entry point.
The complete Growth engine — unlimited seats, AI included. A founding focus group: steer the roadmap, get features first, pricing locked 2 years. Clean upgrade to the full platform whenever you're ready.
The whole operating system — every category, unlimited seats, AI included — at the locked founding rate, lifetime founding pricing.
Founding cohort + steering group · pricing locked 2 years · part of the community · when the seats are gone, they're gone.
"But we already use VWO…"
Yes — and they're genuinely good; that's VWO's strength and we won't pretend otherwise. The question is what you need: a deep CRO insights suite bolted onto a stack you assemble, or one platform that builds the pages, runs the experiments, captures the leads and operates the business — at a flat price. If session-recording depth is your core job, VWO is excellent. If you want the whole funnel in one login, that's us.
VWO has more testing surface area — server-side, feature flags, deep multivariate. Ours is a real engine (variations, audience & URL targeting, goals, server-side proxy, ClickHouse stats) built into the same platform that creates the pages and captures the leads — so you test, build and act in one place instead of wiring a CRO tool to everything else.
VWO is discontinuing its free tier in 2026, the published entry is ~$314/mo for only 10K MTU, and that's testing alone — add Insights, Personalize or Rollouts and the bill stacks, then climbs with traffic (median ~$16,660/yr). Our flat price covers the experimentation AND the page builder, CRM, commerce and analytics you'd otherwise buy separately — and it doesn't rise with traffic.
"We were running our PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now it's all in one place: one login, one source of truth — we plan, schedule and measure from a single screen, and watch it all work together."
Claim a founding seat
Leaving VWO? Join the founding cohort: the Growth Vanguard from £1,000/month (only 10 Growth seats), or the full platform at £4,000/month (first 10). Flat, unlimited seats, AI included, pricing locked two years — and you help shape the roadmap. When the seats are gone, they're gone.
From the team at Pivotal. Founding & Vanguard seats are limited — once they're placed, founding pricing closes.