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Landing Platform vs FullStory: replay without session pricing
FullStory records and analyses digital sessions and prices its paid plans on request. Landing Platform includes replay, heatmaps and web analytics in Growth, priced per person, and joins every session to the lead, deal or order it became.
Landing suits you if
- You want replay and analytics that do not bill by the session
- You want to know which customer a session belonged to
- You want to act on what you find without another tool
Where the sessions add up.
FullStory is a strong behavioural data tool. Its plans are sized by sessions and priced by request.
Sessions set the plan
FullStory's free plan is measured in monthly sessions, and paid plans are sized the same way. Growth in traffic means a bigger plan.
Price on request
Business, Advanced and Enterprise are all "request pricing". Mobile, StoryAI and guides and surveys are add-ons.
Insight with nowhere to go
Knowing where people struggle is half the job. Changing the page, testing it and following up the lead happens elsewhere.
Landing Platform vs FullStory, line by line.
Replay and analytics on one record with the rest of the business, so an insight can become a change, a test and a sale.
| Feature | Landing Platform |  FullStory |
|---|---|---|
| Session replay | Recordings inside your analytics, inputs masked, payment fields blocked, gated on consentGrowth | Yes |
| Heatmaps | Click, move and scroll heatmapsGrowth | Yes |
| JavaScript errors | Rolled up alongside the sessions they affectGrowth | Yes |
| Web analytics and funnels | Sessions, sources, UTM, funnels, cohorts, journeys and conversion tracking, with a tag managerCore | Yes |
| Dashboards | Ask a question in plain words and get a chart; dashboards that refresh themselves and share by linkGrowth | Yes |
| A/B testing | Sequential or Bayesian stats, including revenue per visitorScale | Via an integration |
| Edit the page | Page builder and sites, with AI pages on GrowthCore | No |
| Leads, deals and orders | CRM and checkout on the same record as every sessionCore | Via integrations |
| How you pay | Per person, published | By sessions, pricing on request |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. FullStory details reflect its publicly available information as of September 2026; check current details on its own site.
What it costs, side by side.
FullStory sizes plans by sessions and quotes them. Landing publishes a per-person price, and replay is part of the Growth plan.
FullStory, as it lists it
How FullStory charges, as its pricing page describes it.
And still to buy separately: a page builder, a testing tool, forms, a CRM and checkout.
a month on Landing, billed yearly, ex VAT
Includes session replay and heatmaps, web analytics, funnels, cohorts, dashboards, attribution, pages, forms, email flows and a CRM. The price does not move with your sessions.
Work out your own priceFree plan figure as listed on FullStory's site, September 2026. Example team: three people who build and analyse every day, eight who review, pick up tasks and approve. A/B testing is added on Scale.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your FullStory setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We set up tracking and move the rest
One tag covers analytics, replay and heatmaps. We rebuild your funnels, goals and saved views, and move the tools around FullStory as part of the switch.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But we already use FullStory.
Fair. Here are the questions teams ask us most when they're weighing it up.
Will we lose recordings if traffic spikes?
Replay on Landing is part of the Growth plan and priced per person, so a busy month does not push you onto a bigger plan.
Can we tie a session to a real customer?
Yes, because the forms, CRM and checkout are on the same record. When a visitor fills in a form or buys, you can follow them from their visits to the deal or order.
How do we build reports without an analyst?
Ask your data a question in plain words and Landing draws the chart, with the dataset, period and filters shown on every tile. Save it to a dashboard that refreshes itself and share it by link.
Who needs a full seat?
The people who build pages, campaigns and reports. Anyone who only reviews or approves is a Member, from £4 a month.
Counting what the stack costs?
Run the free stack audit to see replay, analytics and the tools around them side by side.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Record every session. Act on it in the same place.
A walkthrough on your own site. We will show you what moves, what it costs and when billing would start.