Compare / AB Tasty
Landing Platform vs AB Tasty: testing joined to the business
AB Tasty and VWO have now united under one company, Wingify. Landing Platform puts testing, analytics, session replay and heatmaps on the same record as your pages, leads, deals and orders, so every experiment is measured on what it earned.
Landing suits you if
- You want testing, analytics and replay in one tool, not three
- You want the leads and orders from a test on the same record as the test
- You want a published price that does not rise with traffic
Where a testing tool runs out.
AB Tasty is a capable experimentation suite. The work around each test still happens elsewhere.
Now part of Wingify
AB Tasty and VWO have united as Wingify, and AB Tasty's pricing page now leads to Wingify's plans.
Results that stop at the goal
A form fill is the finish line for most testing tools. Whether it became a customer is a question for another system.
Price behind a demo
Growth, Pro and Enterprise are listed without prices. You book a call to find out what testing will cost.
Landing Platform vs AB Tasty, line by line.
Level on the website testing itself, and further on the statistics that judge it. The rest of the table is what AB Tasty leaves to other tools.
| Feature | Landing Platform |  AB Tasty |
|---|---|---|
| A/B testing | A/B, A/A, multivariate, split URL and multipage tests, built in a visual editor or in codeScale | Yes |
| Statistics | Sequential frequentist (safe to peek), Bayesian on conversion and on revenue per visitor, sample-ratio checks and false-positive control across goalsScale | Yes |
| Test quality and QA | No-flicker snippet, a preview that follows you across pages, consent gating, QA traffic never countedScale | Yes |
| Personalised experiences | Deploy a change to a chosen audience without a test, on the same targeting rulesScale | Yes |
| Web analytics | Sessions, sources, UTM, funnels, cohorts, journeys and conversion tracking, with a tag managerCore | Integrates with your analytics |
| Session replay and heatmaps | Session recordings plus click, move and scroll heatmaps, inputs masked, gated on consent, JavaScript errors rolled upGrowth | Offered in the combined Wingify range |
| Attribution to revenue | Which channel, campaign and page led to each order and dealGrowth | Not a core feature |
| The pages being tested | Page builder and sites, with AI pages on GrowthCore | Bring your own |
| Forms, CRM and email | Built in; every form fill carries its variantCore | Separate tools |
| Checkout | Product pages, baskets and checkoutCore | No |
| How you pay | Per Builder and Member, published | Growth, Pro or Enterprise, by demo |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. AB Tasty details reflect its publicly available information as of September 2026; check current details on its own site.
What it costs, side by side.
AB Tasty's plans are quoted after a demo. On Landing you pay for the people who use it and the contacts you market to. Everything else is included.
AB Tasty, as it lists it
How AB Tasty is sold today, as the Wingify pricing page describes it.
And still to buy separately: a page builder, CRM, forms, checkout and, often, the analytics the test reports into.
a month on Landing, billed yearly, ex VAT
Includes A/B testing, session replay and heatmaps, web analytics, attribution, pages, forms, CRM, email and checkout. The price does not move with your traffic.
Work out your own priceExample team: two people who build pages and run tests, five who review results, pick up tasks and approve. Scale is billed yearly.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your AB Tasty setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We move AB Tasty across
Your live and past campaigns move with their variations, goals and targeting, alongside the pages they test. We check the numbers line up before anything is switched off.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But we already use AB Tasty.
Fair. Here are the questions teams ask us most when they're weighing it up.
What does the AB Tasty and VWO merger mean for us?
Both brands now sit under Wingify, and AB Tasty's pricing page points to Wingify's plans. If you are reviewing your contract anyway, it is a natural moment to ask whether testing should live in its own tool at all.
Can we still see what visitors actually do?
Yes. Session recordings and click, move and scroll heatmaps sit inside our web analytics, with inputs masked, recording gated on consent and JavaScript errors rolled up. They sit beside the test results, not in another login.
How do you decide a winner?
You choose per test: sequential frequentist, safe to check early, or Bayesian on conversion and on revenue per visitor, which shows the expected gain and the risk in pounds. Sample-ratio checks and false-positive control on secondary goals run before a winner is called, and a test can stop itself once it is significant.
Does everyone on the team need a full seat?
No. Builders run the tests and pages. Everyone who reviews results or approves is a Member, from £4 a month, and clients and guests are free.
Weighing up your tools?
Run the free stack audit and see what you pay across testing, analytics and the rest.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
See a test run from click to closed deal.
A walkthrough on your own site. We will show you what moves from AB Tasty, what it costs and when billing would start.