Compare / JustCall
Landing Platform vs JustCall: calls and SMS joined to your CRM
JustCall is a cloud phone and SMS platform, licensed per user with pooled minutes and message allowances, that connects to your CRM. Landing is the CRM: forms ring your own line and connect the lead, SMS runs in your playbooks, and the deal moves on to quote, signature and invoice.
Landing suits you if
- You want every form to trigger a callback, not a task for later
- You want SMS to run inside the same playbooks as your email
- You want forms, CRM and billing without a phone tool bolted on
Where calls and texts drift from the deal.
The phone platform does its job. The story of the customer is split.
Leads still wait
A form fill becomes a call only when someone picks it up and dials, however good the dialer is.
A second record
Calls and texts live in the phone app and sync into a CRM you pay for separately.
Allowances and add-ons
Minutes and SMS segments are pooled allowances per user, with AI review sold as an extra per user.
Landing Platform vs JustCall, line by line.
Landing starts the call from the form and keeps texts, calls and deals on one record. Here is how that lines up.
| Feature | Landing Platform |  JustCall |
|---|---|---|
| Speed to lead | A form fill rings your own line, and the lead is connected the moment someone answers | Power and predictive dialers; a rep starts the call |
| SMS | SMS in flows and playbooks, from a shared credit pool, with opt-outs honoured everywhereGrowth | SMS segments pooled per user by plan |
| Forms that trigger calls | Any form with a phone field can ring your line, following opening hours and consentCore | Not part of JustCall |
| Caller ID | Shows your brand's own verified number | Numbers on the JustCall platform |
| The CRM | Contacts, companies, deals and pipelines, with every form, email, call, meeting and ticket on one timelineCore | Integrates with a separate CRM |
| Meeting notes | A notetaker joins Teams and Google Meet, matches speakers to contacts and files the summary on the dealGrowth | Call transcription; AI coaching from Pro Plus |
| Email marketing and landing pages | Campaigns, flows, pages and sites on the same contact listCore | Not part of JustCall |
| Quotes, e-signature and invoices | Statements of work signed in the browser; invoices through StripeCore | Not part of JustCall |
| Helpdesk and live chat | One inbox for email and live chat, with a help centreCore | Not part of JustCall |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. JustCall details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
JustCall charges per user with a two-user minimum and pooled minutes and SMS by plan, with AI review extra. Landing charges full price only for the people who work in it every day, and SMS and AI come from one shared credit pool.
JustCall, as it lists it
How JustCall is sold, from its pricing page.
And still to buy separately: a CRM, forms and landing pages, email marketing, e-signature and invoicing.
a month on Landing, billed yearly, ex VAT
Includes CRM, instant callback, forms, pages, email marketing, quotes, e-signature and invoicing; SMS, playbooks and meeting notes on Growth.
Work out your own priceExample team: four people who sell and market every day, six who take calls, deliver and approve. Credits for AI, SMS and lookups come from a shared pool each Builder adds to.
Calls and texts, joined up in a month.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us JustCall, your forms and the CRM they feed. We agree what moves where, and what "ready" means, before you commit.
We connect and move
We point the callback at your line, verify caller ID for each brand and rebuild your SMS follow-ups as playbooks. Contacts and history move as part of the switch.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But JustCall handles our calls and texts.
It does. These are the questions teams ask about moving them.
Can SMS follow up automatically after a form?
Yes. On Growth, playbooks can send an SMS, ring your line with an instant callback, send an email and create a task, all from the same trigger.
How fast is the instant callback?
It starts the moment the form is submitted. Your line rings first, and the lead is connected as soon as someone answers.
Is SMS consent handled?
Yes. Opt-outs are honoured across every list and channel, consent is kept word for word when a form asks for it, and callbacks respect both.
Do our support people need full seats?
No. People who pick up tasks, log time and approve are Members, from £4 a month, and clients are free.
Tracking deals in a spreadsheet?
Get the free sales pipeline template with stages, probabilities and a forecast.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Calls, texts and deals, finally in one place.
Thirty minutes on your own setup. We'll show you a callback from one of your forms, what moves, what it costs and when billing would start.