Compare / Smartly.io
Landing Platform vs Smartly.io: ads joined to your CRM
Smartly.io is built for large advertisers running creative and media at scale. Landing takes a different route: creative from your brand pack, launched to Meta, sent to pages you built in Landing, with the leads, the CRM and the revenue on the same record. Priced by the team, not by the spend.
Landing suits you if
- You want ad costs that do not rise with your media budget
- You want the landing page and the lead in the same system as the ad
- You want one approvals queue across Meta and Google campaigns
Where ad platforms leave you.
Great at the ad. The business behind it is still someone else's job.
A fee that grows with spend
Smartly.io does not publish pricing. Third-party guides describe a fee tied to ad spend, agreed with sales.
The click leaves the building
The ad lands on a page, a form and a CRM that sit in other tools, so cost per lead is stitched together after the fact.
Built for the biggest budgets
A media platform is a lot of machine for a team that also runs email, sales and delivery.
Landing Platform vs Smartly.io, line by line.
Landing does not try to be a media-buying desk. It joins the ad to everything that happens after the click.
| Feature | Landing Platform |  Smartly.io |
|---|---|---|
| Ad creative | Static, motion and video creative generated from your brand packGrowth | Creative production at scale |
| Video editing | Multi-clip editor with captions, overlays and musicGrowth | Included |
| Launch to Meta | Push a creative set as a campaign with objective, budget, countries and pixel | Included, across many channels |
| Ad approvals | A queue of campaigns waiting in your Meta and Google accounts, grouped by brand, for a person to set live | Workflow tools |
| Landing pages and forms | Built by hand or by AI from the same brand packCore | No |
| Conversion tracking | Leads sent to Meta and Google Ads from our server, counted onceCore | Reporting on connected accounts |
| CRM and deals | Every lead from an ad lands on a contact and a dealCore | No |
| Revenue attribution | Orders and deals credited back to the campaignGrowth | Media reporting |
| Email, social and SMS | Included; social and SMS on GrowthCore | No |
| How you pay | Per Builder and Member, whatever you spend on media | Custom quote |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Smartly.io details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Smartly.io quotes each customer through sales. Landing publishes its price: the people who work in it every day, whatever your media budget.
Smartly.io, as it lists it
How Smartly.io is sold. No prices are published on its site.
And still to run elsewhere: the landing pages, the forms, the CRM, email and the revenue report.
a month on Landing, billed yearly, ex VAT
Includes AI creative and video, Meta launch, ad approvals, pages, forms, CRM, email, social, SMS and attribution.
Work out your own priceExample team: eight people who build and run campaigns every day, twenty who review, sell and log time. AI and SMS draw on a shared credit pool each Builder adds to.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us how ads are made, approved, launched and measured today, and where the leads go. We agree what moves where, and what "ready" means, before you commit.
We connect your accounts
We build brand packs from your websites, connect your Meta and Google ad accounts, move your landing pages and bring your contacts across, so the first campaign runs end to end in Landing.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But Smartly.io runs our paid media.
Fair. These are the questions paid media teams ask us most.
Does Landing replace a media-buying platform?
Landing makes the creative, launches it to Meta, and owns everything after the click: the page, the lead, the deal and the revenue. It is built to join the ad to the business, so cost per lead and revenue come off one record instead of three exports.
How do ad approvals work?
Landing checks your connected Meta and Google ad accounts for campaigns, ad sets and ads waiting to go live, groups them by brand, and tells the right person. They approve or reject from one queue.
Can we see which ads made money?
Yes. Leads and orders live in Landing, so attribution on Growth credits revenue to the campaign, and Studio dashboards chart it for anyone who needs the number.
Why does the price not change with our spend?
Because we charge for the people who use Landing, not for the media you buy. Spend more on ads and your Landing bill stays the same.
Where does your attribution break?
Read the free attribution gap report and see where revenue goes missing.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Join the ad to the revenue it made.
Thirty minutes on your own campaigns. We will show you the path from creative to closed deal, and what it costs.