Compare / Sprout Social
Landing Platform vs Sprout Social: social without seat creep
Sprout Social is a social media management platform, priced per seat with premium add-ons. Landing publishes and approves your social from the same calendar as email, pages and campaigns, and people who only review are Members, not full seats.
Landing suits you if
- Your seat count grows every time someone needs to approve
- You want social, email and pages planned together
- You want social results measured against deals and orders
Where the per-seat bill climbs.
Sprout is polished. The invoice grows with the team.
Every seat, full price
Each person who needs access is another seat, and the plans rise steeply between tiers.
Premium extras
Premium analytics, listening and employee advocacy are add-ons on top of the plan.
Social on its own
Email, pages and the CRM are still separate tools, so a campaign is spread across logins.
Landing Platform vs Sprout Social, line by line.
Publishing and approvals are here, joined to the rest of marketing and sales.
| Feature | Landing Platform |  Sprout Social |
|---|---|---|
| Social publishing | Plan, schedule and publish to Facebook, Instagram (posts, reels, carousels), LinkedIn and XGrowth | Yes |
| Approvals | Posts go to pending approval, with who approved and whenGrowth | Yes |
| AI-written posts | Posts drafted from your brand kit, voice and what you sellGrowth | AI assist |
| Post results | Post performance pulled back into LandingGrowth | Yes; premium analytics extra |
| Email campaigns and flows | Drag-and-drop email, split tests and visual flowsCore | No |
| Landing pages and forms | Pages, sites, pop-ups and forms that post into your listsCore | No |
| CRM and deals | Contacts, companies, deals and pipelinesCore | CRM integrations |
| Helpdesk and live chat | One inbox for email and live chat, with customer history beside every ticketCore | Social inbox |
| Attribution to revenue | Every post, email, form and page measured to orders and dealsGrowth | Social reporting |
| Who pays full price | Only Builders; reviewers are Members and clients are free | Every seat |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Sprout Social details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Sprout Social charges per seat, with premium features sold as add-ons. Landing charges full price only for the people who build every day; reviewers are Members and clients are free.
Sprout Social, as it lists it
How Sprout Social is sold, as its pricing page lists it.
And still to buy separately: an email tool, a page builder, a CRM and web analytics.
a month on Landing, billed yearly, ex VAT
Includes social publishing and approvals, AI posts, email, pages, forms, CRM, helpdesk, attribution and web analytics.
Work out your own priceExample team: six people who plan, write and publish every day, eight who review, approve and pick up tasks. Credits for AI, SMS and lookups come from a shared pool each Builder adds to.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us Sprout Social and the tools around it. We agree what moves where, and what ready means, before you commit.
We connect your accounts
Moving your data is part of the switch: we connect your social profiles, bring scheduled posts across and rebuild your approval steps.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But Sprout is what our team knows.
Here are the questions social teams ask us most.
How does Landing price a growing social team?
Only the people who build every day are Builders. Reviewers and approvers are Members, from £4 a month, and clients are free.
Which networks can Landing publish to?
Facebook, Instagram (posts, reels and carousels), LinkedIn and X, from one calendar with approvals.
Where do customer messages go?
Email and live chat land in one inbox with the customer's history beside each ticket, on the same record as your marketing.
Can we see which posts drove sales?
Yes. On the Growth plan, social, email, forms and pages are measured against orders and deals.
Planning the social calendar?
Get the free content calendar and map posts across the year.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Grow the team without growing the seat bill.
Thirty minutes on your own setup. We'll show you what moves, what it costs and when billing would start.