Compare / Unbounce
Landing Platform vs Unbounce: pages, tests and the CRM
Unbounce builds and tests landing pages well, then hands every lead to another tool. Landing builds the pages and tests them, and runs the CRM, email, checkout and reporting that lead lands in. One record from the first click to the invoice.
Landing suits you if
- You want the page, the lead and the deal in one system
- You would rather not move up a tier every time a campaign works
- You want tests judged on orders and deals, not only form fills
Where the page stops.
Unbounce is built for the page. The trouble starts after the form.
Priced on traffic
Plans are sized on visitors, users and root domains, so a campaign that takes off can push you up a plan.
Leads leave the building
Every form fill travels by integration to a CRM and an email tool you pay for separately, and someone has to keep that join working.
A win that stops at the form
A test is judged on conversions on the page. Whether those leads became paying customers lives in another system.
Landing Platform vs Unbounce, line by line.
On the page itself Landing covers the same ground, with testing statistics built for revenue. The difference is where the lead goes next.
| Feature | Landing Platform |  Unbounce |
|---|---|---|
| Landing pages and sites | A page builder, multi-page sites and blogs on your own domainCore | Yes, the core product |
| AI | Whole pages generated from your brand kitGrowth | AI traffic optimisation on the Optimize plan |
| Forms and pop-ups | Multi-step forms, pop-ups and slide-ins, with consent kept word for wordCore | Lead gen and multi-step forms |
| A/B testing | A/B, split URL, multipage and A/A tests, judged by sequential or Bayesian statisticsScale | Unlimited A/B testing from the Experiment plan |
| What a test is judged on | Orders, deals and revenue per visitor, not only clicksScale | Conversions on the page |
| Where the lead lands | Straight into contacts, companies and a deal pipelineCore | A CRM you connect |
| Follow-up email | Campaigns and flows on the same record as the leadCore | Not listed on its plans |
| Taking payment | Product pages, baskets and checkoutCore | Not listed on its plans |
| Web analytics | Sessions, sources, UTM, funnels and cohorts on every page and formCore | Page conversion reporting |
| Who is on the site | Website visitor identification, before they fill a formScale | Not listed on its plans |
| How you pay | Per Builder and Member, plus contacts after the first 2,500. Not priced on traffic | By plan, sized on visitors, users and root domains |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Unbounce details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Unbounce prices the page by how many people see it. Landing prices the people who use it and the contacts you market to, and the traffic is yours.
Unbounce, as it lists it
The plans Unbounce publishes, as listed on their site, September 2026. Monthly billing, US dollars.
And still to buy separately: a CRM, an email tool, checkout and analytics beyond the page.
a month on Landing, billed yearly, ex VAT
Includes pages and sites, A/B testing, forms and pop-ups, CRM and deals, email flows, checkout, web analytics, session replay and website visitor identification.
Work out your own priceExample team: two people who build pages and run tests, three who follow up leads and see the numbers. Scale is billed yearly. Unbounce lists its prices in dollars, so we show them as published rather than converting.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Unbounce setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We move Unbounce across
We rebuild your live pages and forms on Landing, on your own domain, and bring your leads in as contacts. Tests restart with proper statistics, and we check every form lands where it should before you switch off.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But we already use Unbounce.
Fair. Here are the questions teams ask us most when they're weighing it up.
Is Landing's page builder as good as Unbounce's?
For campaign pages, yes, and it goes further: whole multi-page sites and blogs on your own domain, pages generated by AI from your brand kit on Growth, and forms that post straight into your CRM and lists. Every page you publish carries web analytics from day one.
How does A/B testing compare?
Landing runs A/B, split URL, multipage and A/A tests on Scale, and you choose the statistics per test: sequential, safe to check every morning, or Bayesian on conversion and on revenue per visitor. Because the CRM and checkout are the same system, a test can be judged on the deals and orders it brings, not just the form fills.
Our traffic spikes when a campaign lands. Does the price move?
No. Landing is priced per Builder and Member, plus the contacts you market to after the first 2,500 free. Visitors are not a line on the bill.
We only need landing pages. Why buy a platform?
Because the page is not where the money is made. The lead still has to be followed up, emailed, quoted and invoiced, and today that happens in three or four other tools. On Landing it all happens on one record, so you can see which page produced which sale.
Checking your pages before launch?
Run through the free SEO audit checklist for titles, speed and the basics that pages miss.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Build the page. Keep the lead. See the sale.
Thirty minutes on your own campaigns. We'll show you what moves, what it costs and when billing would start.