Compare / Customer.io
Landing Platform vs Customer.io: messaging joined to your CRM
Customer.io sends messages triggered by what people do, priced on profiles and email volume. Landing does the same from your own events, and it is also the CRM, checkout and helpdesk, so a flow knows the whole customer without a sync.
Landing suits you if
- You want events, email and SMS in the same system as your CRM
- You want flows that react to deals, orders and tickets, not just app events
- You want a price that doesn't meter every thousand emails
Where the joins show.
Customer.io is good at behaviour. Sales and support still live elsewhere.
Profiles and sends, both metered
Plans are priced on profiles, with overage on extra emails and extra profiles.
The CRM is somewhere else
Deals and customer history sit in another tool, so marketing and sales see different versions of the same person.
Fed from outside
Facts about a customer arrive as events or attributes that you send in or sync first.
Landing Platform vs Customer.io, line by line.
Landing accepts your events the same way, and adds everything the business already records about each person.
| Feature | Landing Platform |  Customer.io |
|---|---|---|
| Your own events | Send events by API; they appear in segments and flow triggers from the first one | Yes, the core model |
| Email campaigns and flows | Drag-and-drop email and visual flows that branch, wait and split testCore | Yes, visual workflow builder |
| SMS | On the same flow, from a shared credit poolGrowth | Yes |
| Segments | Event counts over any timeframe, plus orders, tickets, deals, bookings and named emailsCore | Yes, on the data you send it |
| CRM and deals | Contacts, companies, deals and pipelinesCore | Not included |
| Support | Helpdesk, live chat and a help centre on the same recordCore | Not included |
| Checkout and subscriptions | Product pages, checkout and subscriptions with a shopper portalCore | Not included |
| Forms and pages | Forms, pop-ups, pages and sites that post straight into your listsCore | Not the core product |
| Web analytics | Sessions, sources, funnels and cohorts, plus session replay on GrowthCore | Not the core product |
| How you pay | Per Builder and Member, plus contacts after the first 2,500. Sending unlimited within fair use | Per profile, plus overage on extra emails |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Customer.io details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Customer.io meters profiles and emails. Landing charges for the people who use it and the contacts you market to, with sending unlimited within fair use.
Customer.io, as it lists it
The plans Customer.io publishes, as listed on their site, September 2026. US dollars.
And still to buy separately: a CRM, a helpdesk, checkout and web analytics.
a month on Landing, billed yearly, ex VAT
Includes email and SMS flows, your own events, segments on the whole record, forms and pages, CRM and deals, a helpdesk, checkout, web analytics, session replay and attribution.
Work out your own priceExample team: three people who run lifecycle and growth every day, five who answer tickets, follow up leads and see dashboards. Customer.io lists its prices in dollars, so we show them as published rather than converting.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Customer.io setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We move Customer.io across
We move your people, attributes, consent and suppressions, point your event calls at Landing's API and rebuild your campaigns as flows. Each one is checked against the original before you switch off.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But we already use Customer.io.
Fair. Here are the questions teams ask us most when they're weighing it up.
Do we have to define our events up front?
No. Record an event once and it appears in that account's segment builder and flow-trigger pickers from then on. You can segment on "did this at least N times", "exactly N" or "never", over any timeframe.
Can a flow react to things our app doesn't send?
Yes, and that is the point. Orders, abandoned checkouts, form submissions, deals and support tickets are already on the record, so a flow can hold a nudge while a ticket is open or skip someone in a live deal.
Is there an API for the rest?
Yes. A documented public API covers leads, bookings, chat, subscribers, tracking and embeds, with signed webhooks in and HTTP calls out from any flow.
How are emails charged?
They aren't, one by one. You pay for marketing contacts, the first 2,500 free, and sending is unlimited within fair use.
Adding up what your stack really costs?
Run the free stack audit and see what one platform would replace.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Your events, your CRM, your messages. One place.
Thirty minutes on your own campaigns and data. We'll show you what moves, what it costs and when billing would start.