Compare / FirstPromoter
Landing Platform vs FirstPromoter: SaaS affiliates plus the CRM
FirstPromoter runs affiliate and referral programmes for SaaS companies. Landing runs them in the same system as your CRM, email flows, pages, invoicing and reporting, and credits commissions straight from subscription payments in your own Stripe account.
Landing suits you if
- You bill subscriptions in Stripe and want commissions from each paid invoice
- You want referred trials and customers in your CRM and email flows
- You want one login for marketing, sales and the partner programme
Where a SaaS affiliate tool stops.
It tracks the referral. The customer, the emails and the pipeline are somewhere else.
Priced on affiliate revenue
FirstPromoter tiers by the monthly revenue your affiliates generate; pass the limit and the account moves up a plan.
Referrals outside the CRM
A referred customer shows up in the affiliate tool, while sales and marketing work from another system.
One more login
The affiliate tool sits next to your CRM, email tool and page builder, each with its own bill.
Landing Platform vs FirstPromoter, line by line.
FirstPromoter is built for SaaS affiliates. Landing gives you that and the rest of the go-to-market stack.
| Feature | Landing Platform |  FirstPromoter |
|---|---|---|
| Commissions from Stripe subscriptions | Each paid subscription invoice in your own Stripe account credits the affiliate; refunds claw back at the original rate | Stripe and other billing integrations |
| Referral tracking | Referral links with a cookie window you set, a coupon code per affiliate, and a server-to-server conversions API | Referral links and coupon tracking |
| Recurring commissions | Commission on orders, subscriptions and invoices, for as many months as you set; a refund claws back at the original rate | Recurring commissions |
| Paying affiliates | Payout runs with a holdback period, and partners paid by Stripe Connect transfer | Payouts; managed auto payouts on Enterprise |
| Affiliate portal | Public sign-up with approval, and a portal in your brand, on your own domain if you like, with earnings, materials and payout details | Affiliate dashboard; custom domain from Business |
| CRM and pipeline | Contacts, companies, deals and pipelines, with every referral on the recordCore | No |
| Email flows, forms and pages | Email campaigns and flows, forms, pop-ups, pages and sitesCore | No |
| Attribution to revenue | Attribution to revenue, next to every other channelGrowth | Affiliate reporting |
| Partner referrals | A partner pipeline, partner invoices, health scores and webhooks, plus referrals that land as leads and deals | Referral programmes |
| How you pay | Per Builder and Member; affiliates free | By tier of affiliate-generated revenue |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. FirstPromoter details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
FirstPromoter sets its plan by the revenue your affiliates generate each month. Landing charges for your team and marketing contacts, and affiliates sign in free however much they bring in.
FirstPromoter, as it lists it
How FirstPromoter is sold, as listed on its site, September 2026.
And still to buy separately: a CRM, an email tool, a page builder and invoicing.
a month on Landing, billed yearly, ex VAT
Includes the affiliate programme and payouts, CRM, email flows, pages, invoicing and attribution.
Work out your own priceExample team: three people in growth, sales and product marketing every day, six who pick up tasks and read dashboards. Affiliates are free, whatever revenue they generate.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your programme
We go through your programmes, commission rules, affiliates and how you pay out, and the tools around them. Then we write down what "ready" means, for example every affiliate able to sign in and last month's commissions matching.
We move FirstPromoter across
We move affiliates, commission plans, referral history and payout records across, connect your Stripe account to the programme, and run both until the commissions agree.
You check it, then you pay
You check it on real sales: a referral tracked, a commission worked out, a payout ready to send. Billing starts only once it meets the criteria you signed off. Then we move the next tool, one a month.
But we already use FirstPromoter.
Fair. Here are the questions SaaS teams ask us most.
Does Landing work with subscriptions billed in Stripe?
Yes. Each programme connects to your Stripe account; a paid subscription invoice credits the referring affiliate and a refund claws the commission back at the original rate.
Do we move up a plan as affiliate revenue grows?
No. Landing is priced on your Builders and Members and the contacts you market to, not on what affiliates bring in.
Can we set how long an affiliate earns on a customer?
Yes. Each programme sets its commission rate, cookie window, holdback period and how many months a referral keeps earning, with rate overrides per affiliate.
Do referred customers reach our CRM and emails?
Yes. The referred customer lands in your CRM, so your sales team sees who sent them, and your email flows reach them like any other contact.
Adding up your SaaS stack?
Run the free stack audit and see what one platform would replace.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
See referred customers the day they sign up.
Thirty minutes on your own setup. We will show you what moves, what it costs and when billing would start.