Compare / Hootsuite
Landing Platform vs Hootsuite: social joined to your CRM
Hootsuite is a social media management tool, priced per user. Landing plans, approves and publishes your posts from a content calendar that also holds your email, pages and campaigns, on the same record as your CRM, so social is measured against deals and orders.
Landing suits you if
- You want social planned beside email, pages and campaigns
- You want leads from social to land in a real pipeline
- You'd rather not pay per user for a scheduling tool
Where the scheduler sits apart.
Hootsuite handles the posting. The campaign lives somewhere else.
Per user, again
Every person who needs to post or approve is another seat on the bill.
Social in a silo
Posts are planned in one tool, emails in another and pages in a third, so the campaign is only whole in someone's head.
Likes, not revenue
The reports stop at engagement, because the CRM and the orders are in other systems.
Landing Platform vs Hootsuite, line by line.
Plan, approve and publish social, then follow it into the rest of marketing and sales.
| Feature | Landing Platform |  Hootsuite |
|---|---|---|
| Social publishing | Plan, schedule and publish to Facebook, Instagram (posts, reels, carousels), LinkedIn and XGrowth | Yes |
| Approvals | Posts go to pending approval, with who approved and whenGrowth | Yes |
| AI-written posts | Posts drafted from your brand kit, voice and what you sellGrowth | AI writing assistant |
| Content calendar | Social, email and campaigns on one marketing calendarGrowth | Social calendar |
| Post results | Post performance pulled back into LandingGrowth | Yes |
| Email campaigns and flows | Drag-and-drop email, split tests and visual flowsCore | No |
| Landing pages and forms | Pages, sites, pop-ups and forms that post into your listsCore | No |
| CRM and deals | Contacts, companies, deals and pipelinesCore | No |
| Attribution to revenue | Every post, email, form and page measured to orders and dealsGrowth | Engagement analytics |
| Web analytics | Web analytics, UTM tracking, funnels and cohortsCore | No |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Hootsuite details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Hootsuite charges per user, with more social accounts on higher plans. Landing charges full price only for the people who build every day, and the people who just approve are Members.
Hootsuite, as it lists it
How Hootsuite is sold, as its plans page lists it.
And still to buy separately: an email tool, a page builder, a CRM and web analytics.
a month on Landing, billed yearly, ex VAT
Includes social publishing and approvals, AI posts, email, pages, forms, CRM, attribution, web analytics and projects.
Work out your own priceExample team: five people who plan, write and publish every day, ten who review, approve and pick up tasks. Credits for AI, SMS and lookups come from a shared pool each Builder adds to.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us Hootsuite and the tools around it. We agree what moves where, and what ready means, before you commit.
We connect your accounts
Moving your data is part of the switch: we connect your social profiles, bring scheduled posts across and set up your approval steps.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But everyone knows Hootsuite.
True. Here are the questions social teams ask us most.
Which networks can Landing publish to?
Facebook, Instagram (posts, reels and carousels), LinkedIn and X, from one calendar with approvals.
Do reviewers and clients need a paid seat to approve?
People who only approve are Members, from £4 a month, and clients are free.
Can social be measured to revenue?
Yes. Social, email, forms and pages are measured against orders and deals on the Growth plan, because the CRM and the orders are on the same record.
Can AI draft our posts?
Yes. Landing drafts posts from your brand kit, your voice and the products or courses you actually sell.
Planning next quarter's posts?
Get the free content calendar and map social across the year.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Make social part of the campaign again.
Thirty minutes on your own setup. We'll show you what moves, what it costs and when billing would start.