Compare / Leadpages
Landing Platform vs Leadpages: pages joined to the business
Leadpages makes it quick for a small business to publish pages and capture leads. Landing does that, then keeps going: the CRM those leads land in, the emails that follow them up, the checkout that takes the money and the report that shows which page paid.
Landing suits you if
- You want every lead in a CRM, not a spreadsheet or an inbox
- You want email follow-up and checkout without another subscription
- You want to know which page produced which sale
Where the lead goes cold.
Leadpages gets the lead. What happens next is up to your other tools.
The lead needs a home
A form fill still has to reach a CRM and an email tool, and each is another subscription and another connection to keep working.
Features climb with the plan
A/B testing starts on Grow, heatmaps on Optimize, and team seats only on Scale.
No line to the sale
You can see how a page converts. Seeing which page led to an order or a signed deal needs the systems behind it.
Landing Platform vs Leadpages, line by line.
Landing publishes the pages and captures the lead, like Leadpages. It also runs everything the lead touches after that.
| Feature | Landing Platform |  Leadpages |
|---|---|---|
| Landing pages and sites | A page builder, multi-page sites and blogs on your own domainCore | Yes, the core product |
| AI | Whole pages, ad creative and video from your brand kitGrowth | Monthly AI credits on every plan |
| Forms and pop-ups | Multi-step forms and pop-ups with logic, signatures and video uploadsCore | Yes |
| A/B testing | A/B, split URL, multipage and A/A tests with proper statisticsScale | Manual A/B testing from Grow |
| Heatmaps | Heatmaps and session replay inside your analyticsGrowth | From Optimize |
| Lead enrichment | Website visitor identification, plus a contact directoryScale | IP enrichment, capped per month |
| CRM and deals | Contacts, companies, deals and pipelinesCore | A CRM you connect |
| Email follow-up | Campaigns and flows on the same recordCore | A separate email tool |
| Checkout and invoices | Product pages, baskets, checkout and invoicesCore | Not listed on its plans |
| Booking calls | Booking pages that drop the meeting into the dealCore | Not listed on its plans |
| How you pay | Per Builder and Member, plus contacts after the first 2,500 | By plan, with page, domain and credit limits |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Leadpages details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Leadpages is cheap for the page. Landing costs a little more and replaces the CRM, email tool and checkout you would buy around it.
Leadpages, as it lists it
The plans Leadpages publishes, as listed on their site, September 2026. Monthly billing, shown in pounds on the UK site.
And still to buy separately: a CRM, an email tool, a booking tool and invoicing.
a month on Landing, billed yearly, ex VAT
Includes pages and sites, AI pages, forms, CRM and deals, email flows, booking pages, checkout, invoices, heatmaps and session replay.
Work out your own priceExample team: two people who build pages and run marketing, two who follow up leads and log time. Credits for AI and SMS come from a shared pool each Builder adds to.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Leadpages setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We move Leadpages across
We rebuild your pages and forms on Landing, on your own domain, and import your leads as contacts from CSV. Then we set up the follow-up flows you never had time to build.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But we already use Leadpages.
Fair. Here are the questions teams ask us most when they're weighing it up.
Is Landing harder to use than Leadpages?
Pages are built in a visual builder, or generated by AI from your brand kit on Growth, so a first page is quick. And we set it up with you: switching is a service, and billing starts only when you sign it off.
Leadpages is cheaper. Why pay more?
Leadpages covers the page. The CRM, the email tool, the booking tool and invoicing are still separate bills. Landing replaces those with one subscription, and your first 2,500 contacts are free.
Can we sell from our pages?
Yes. Product pages, baskets and checkout are in Core, alongside subscriptions, courses and digital products, and every order sits on the customer record next to the page they came from.
What happens to a lead after they fill in our form?
It lands in the CRM as a contact, can open a deal, joins the right email flow, and with instant callback can ring your team and connect the lead while they are still on the page.
Working out what your pages earn?
Use the free margin calculator to check what each campaign really makes.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Turn more of your leads into customers.
Thirty minutes on your own pages and follow-up. We'll show you what moves, what it costs and when billing would start.