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Landing Platform vs Oracle Eloqua: one system you run
Oracle Eloqua is an enterprise marketing automation platform, sold in contact bands with add-ons, training and consulting alongside. Landing gives your team email, nurture, pages, a CRM and delivery on one record, at a published price.
Landing suits you if
- You want one system for marketing, sales and delivery
- You want a price you can work out, not a contact band and add-ons
- You want your own team making changes, not a services project
Where the total grows.
Eloqua is built for large enterprises, and priced like it.
Priced by contact band
Every edition is priced on a contact maximum band, and a list between bands is rounded up.
Add-ons around the platform
Extra users, SMS, test environments, data tools and CRM add-ons are each a line on the price list.
Services alongside
Oracle's own price list recommends education and consulting packages for new customers.
Landing Platform vs Oracle Eloqua, line by line.
Landing leads on breadth and total cost: the automation, the CRM and the work behind it, in one place your own team runs.
| Feature | Landing Platform |  Eloqua |
|---|---|---|
| Email and nurture flows | Visual flows triggered by forms, lists, events, schedules and webhooksCore | Yes |
| Forms and landing pages | Forms, pop-ups, pages and sites, built by hand or by AICore | Yes |
| Lead scoring | Branch any flow on lead score | Advanced lead scoring, an add-on |
| SMS | On the same flow, from a shared credit poolGrowth | An add-on, per 1,000 interactions |
| CRM and deals | Contacts, companies, deals, pipelines, quotes and e-signatureCore | A separate CRM, with integration add-ons |
| Attribution | Which channel, campaign and page led to each deal and orderGrowth | Reporting |
| Delivery and profit | Projects, timesheets, invoices and profit per clientCore | Not included |
| Several brands | Each brand with its own domains, emails and pages; separate legal entities on ScaleScale | Multiple-brand configuration, an add-on |
| Test environment | A sandbox to try changesScale | An add-on |
| How you pay | Per Builder and Member, plus contacts after the first 2,500 | Contact bands per edition, plus add-ons |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Eloqua details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Eloqua is priced by contact band, edition and add-on. Landing publishes one price for the whole business.
Eloqua, as it lists it
From Oracle's published Marketing Cloud price list, read on oracle.com, September 2026. US dollars, list prices.
And still to buy separately: a CRM, a helpdesk, projects and invoicing.
a month on Landing, billed yearly, ex VAT
Includes email and nurture flows, pages and forms, lead scoring, SMS from credits, CRM and deals, visitor identification, attribution, projects, several brands, a sandbox and single sign-on.
Work out your own priceExample team: five people who run campaigns, ops and sales every day, fifteen who follow up, deliver and approve. Scale is billed yearly. Oracle lists its prices in dollars, so we show them as published rather than converting.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Eloqua setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We move Eloqua across
We move your contacts, accounts, consent and suppressions, rebuild your active campaigns and nurtures as flows, and rebuild your forms and pages. Every one is checked against the original before you switch off.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But we already use Eloqua.
Fair. Here are the questions teams ask us most when they're weighing it up.
Can Landing replace Eloqua for a large team?
Landing covers the automation most teams run day to day: nurtures, scoring, segments, forms, pages and reporting to revenue. Scale adds single sign-on, an audit log, a sandbox, several brands and legal entities, a dedicated sending IP and a named manager. Bring your programs to the demo and we'll show you each one.
What about the CRM Eloqua connects to?
Landing is the CRM too, with contacts, companies, deals, quotes and e-signature on the same record as your campaigns. We move it as part of the switch, one tool at a time.
Do we need consultants to run Landing?
No. Switching is our service, and we set it up with you. After that, flows are visual, pages can be generated from your brand kit, and access profiles decide who can change what.
How is the price worked out?
Per Builder and Member, plus marketing contacts after the first 2,500 free, getting cheaper per thousand as the list grows. There are no contact bands to round up to.
Adding up what your stack really costs?
Run the free stack audit and see what one platform would replace.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Everything Eloqua touches, in one system.
Thirty minutes on your own campaigns. We'll show you what moves, what it costs and when billing would start.