Compare / Marketo
Landing Platform vs Marketo: automation without consultants
Adobe Marketo Engage is a powerful B2B automation platform, sold in four packages priced on your database, and usually run by specialists. Landing runs email, flows, scoring, pages and analytics on the same record as your CRM and delivery, and your team can run it.
Landing suits you if
- You want automation, CRM and pages in one system, not three
- You want a published price, not a quote sized to your database
- You want your own team running it, not a consultant
Where the cost builds.
Marketo is capable. Running it is a job in itself.
Priced on the database
Four packages, each quoted on database size, so growing your list grows the renewal.
A CRM on the side
It needs a separate CRM, and the sync between them becomes someone's full-time concern.
Attribution at the top
Revenue attribution through Marketo Measure comes with the Ultimate package.
Landing Platform vs Adobe Marketo Engage, line by line.
Landing covers the B2B automation most teams actually use in Marketo, and it is the CRM, so there is no sync to keep alive.
| Feature | Landing Platform |  Marketo |
|---|---|---|
| Email and nurture flows | Visual flows triggered by forms, lists, events, schedules and webhooksCore | Yes |
| Lead scoring | Branch any flow on lead score | Yes |
| Landing pages and forms | Pages, sites, multi-step forms and pop-ups, built by hand or by AICore | Yes |
| CRM and deals | Contacts, companies, deals and pipelines, on the same recordCore | A separate CRM, synced |
| Company intelligence | Companies House checks on every company, and a contact directoryCore | Not included |
| Who is on the site | Website visitor identification, before they fill a formScale | Not included |
| Sales follow-up | Sequences from each rep's own mailbox, and meeting notes that file into the CRMGrowth | Sales insight tools |
| Attribution | Which channel, campaign and page led to each deal and orderGrowth | Marketo Measure on Ultimate |
| Delivery and profit | Projects, timesheets and profit per clientCore | Not included |
| Governance | Access profiles on Growth; single sign-on, audit log and a sandbox on ScaleScale | Users included per package |
| How you pay | Published per-seat prices, plus contacts after the first 2,500 | Four packages, quoted on database size |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Marketo details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Marketo is quoted on your database. Landing publishes its price, with contacts getting cheaper per thousand as the list grows.
Marketo, as it lists it
How Adobe sells Marketo Engage, from its pricing page, September 2026.
And still to buy separately: a CRM, a helpdesk, projects and invoicing.
a month on Landing, billed yearly, ex VAT
Includes email and nurture flows, lead scoring, pages and forms, CRM and deals, sales sequences, visitor identification, attribution, projects, single sign-on and an audit log.
Work out your own priceExample team: four people who run campaigns, ops and sales every day, twelve who follow up, deliver and approve. Scale is billed yearly.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Marketo setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We move Marketo across
We move your leads, consent and suppressions, rebuild your active programs and nurtures as flows, recreate your scoring rules and rebuild your forms and pages. We check each one against the original before you switch off.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But we already use Marketo.
Fair. Here are the questions teams ask us most when they're weighing it up.
Is Landing deep enough for B2B automation?
For the work most teams run, yes: nurtures, scoring, forms, pages, segments and reporting to revenue. And it goes wider, because a flow can create a deal, a task or a signable document, or ring the lead, with the CRM in the same system.
We have years of programs in Marketo. How do they move?
We rebuild the programs you actually use as flows, bring your leads across with consent and suppressions intact, and retire the rest. Nothing switches off until you have signed off against criteria agreed up front.
Do we still need a separate CRM?
No. Contacts, companies, deals, pipelines, quotes and e-signature are all in Core, so marketing and sales work from one record and there is no sync to break.
Who looks after it day to day?
Your own team. Flows are visual, pages can be built by AI from your brand kit, and access profiles decide who can change what. On Scale you get a named manager and same-day fixes.
Is your attribution missing deals?
Read our research on where attribution loses revenue between marketing and sales.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
B2B marketing your own team can run.
Thirty minutes on your own programs. We'll show you what moves, what it costs and when billing would start.