Compare / Omnisend
Landing Platform vs Omnisend: email and SMS, plus the rest
Omnisend is an ecommerce marketing tool: email, SMS, push and automation for online stores. Landing gives you the ecommerce email and SMS flows, and the helpdesk, CRM, checkout, projects and team behind the shop, on one customer record.
Landing suits you if
- You want your flows to know about support tickets, not just orders
- You'd rather pay for the people who build, not for every contact tier
- You want marketing, service and operations in one login
Where the shop's tools multiply.
Omnisend covers the messages. The rest of the shop still needs a home.
Priced by the list
The bill steps up with every contact band, and SMS is paid for on top by the message.
Blind to support
A customer with an open complaint still gets the promo, because the helpdesk lives in another tool.
The rest of the stack
You still pay separately for a helpdesk, a CRM for wholesale or trade accounts, and somewhere to run the team's work.
Landing Platform vs Omnisend, line by line.
The ecommerce flows are here. So is the business around them.
| Feature | Landing Platform |  Omnisend |
|---|---|---|
| Email campaigns and flows | Drag-and-drop email, split tests, send-time choices and visual flowsCore | Yes |
| Ecommerce flows | Abandoned checkout, browse abandonment, post-purchase, back in stock and price drop for ShopifyCore | Yes |
| SMS | SMS in the same flows, for order and basket messagesGrowth | Yes, paid per message |
| Forms and pop-ups | Pop-ups, slide-ins, banners and multi-step forms, with consent kept word for wordCore | Yes |
| Segments | Live segments on orders, tickets, deals, bookings and formsCore | On shop and engagement data |
| Revenue per email | Every email and flow credited with the orders it drove; attribution across channelsGrowth | Yes |
| Helpdesk and live chat | One inbox with order history beside every ticketCore | No |
| CRM and deals | Contacts, companies, deals and pipelines for trade and wholesaleCore | No |
| Checkout | Product pages, baskets and checkout of your own, including subscriptionsCore | No, connects to your store |
| Projects and timesheets | Boards, timelines and timesheets for the teamCore | No |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Omnisend details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Omnisend prices by contact band and sells SMS by the message. Landing charges for the people who build in it, keeps your first 2,500 contacts free, and draws SMS from a shared credit pool.
Omnisend, as it lists it
How Omnisend is sold, as its pricing page lists it.
And still to buy separately: a helpdesk, a CRM, projects and invoicing.
a month on Landing, billed yearly, ex VAT
Includes email, SMS, ecommerce flows, forms, segments, attribution, helpdesk, CRM, checkout, projects and HR.
Work out your own priceExample team: three people who run the shop's marketing and trading every day, four across service and fulfilment. Credits for AI, SMS and lookups come from a shared pool each Builder adds to.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us Omnisend, your store and the tools around them. We agree what moves where, and what ready means, before you commit.
We move your flows across
Moving your data is part of the switch: subscribers with consent, segments and your core flows. Your Shopify catalogue syncs straight in.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But Omnisend works for our shop.
Here are the questions ecommerce teams ask us most.
Do we get the same ecommerce flows?
Yes. Abandoned checkout, browse abandonment, post-purchase, back in stock and price drop for Shopify, with email and SMS steps in the same flow.
Can a flow hold back someone with an open ticket?
Yes. Tickets live on the same record, so a flow can check whether a customer has an open complaint and wait until it is solved.
How is SMS charged on Landing?
SMS is in the Growth plan and each message draws from a shared credit pool that every Builder seat adds to.
Do our shoppers count as seats?
No. Seats are for your team. Shoppers, clients and guests are free.
Planning the next season's sends?
Get the free content calendar and map campaigns across the year.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Run the shop, not just the sends.
Thirty minutes on your own store. We'll show you what moves, what it costs and when billing would start.