Compare / Loomly
Landing Platform vs Loomly: approvals inside the business
Loomly gives teams a calm place to plan and approve posts. Landing puts that calendar inside the system that also holds the client, the brand kit, the email and pages, the hours spent and the invoice. Your clients see their calendar and creative in your branded portal, free.
Landing suits you if
- You run content for several brands or clients
- You want approvals next to the brief, the hours and the bill
- You want creative made from each brand kit, not sourced per post
Where the calendar ends.
A strong approvals tool, and a stack around it.
A calendar per workflow
Posts are approved in Loomly, but the brief, the hours and the invoice live in three other tools that never see the approval.
Brands kept by hand
Each client brand is a set of files and notes someone has to remember, so on-brand depends on who is posting that day.
Bigger plan for more accounts
Loomly is sold by social accounts and users per plan, so more clients means the next tier up.
Landing Platform vs Loomly, line by line.
Landing covers the calendar and approvals work day to day. What it adds is the business the calendar belongs to.
| Feature | Landing Platform |  Loomly |
|---|---|---|
| Social scheduling | Plan, approve and publish to Facebook, Instagram, LinkedIn and X from one calendarGrowth | Included, across more networks |
| Calendars per brand or client | Each brand keeps its own logo, voice, domains and calendar | Unlimited calendars |
| Approvals and client view | Posts approved by your team, and clients see their calendar and creatives in your branded portal as free guests | Approval workflows, users by plan |
| AI content plan | A calendar of on-brand posts, email and pages drafted from your strategy and brand packGrowth | AI assistance in the editor |
| Creative and video | Generated from each brand kit, with a video editor for captions, cuts and overlaysGrowth | Bring your own assets |
| Comments and messages | Facebook and Instagram comments and DMs in the same inbox as live chat | Social inbox |
| Email, forms and pages | IncludedCore | No |
| CRM and client record | Every brand tied to a company, its contacts and dealsCore | No |
| Projects, time and profit | Hours logged against each client, margin per client on GrowthCore | No |
| Invoicing | From hours, milestones or retainersCore | No |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Loomly details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Loomly prices by social accounts and users per plan. Landing prices by the people who work in it every day, and clients are free.
Loomly, as it lists it
How Loomly is sold, as its pricing page listed it, September 2026.
And still to buy separately: a design tool, an email platform, a CRM, time tracking and invoicing.
a month on Landing, billed yearly, ex VAT
Includes calendars for every brand, approvals, AI creative and video, email, pages, CRM, timesheets, invoicing and a client portal.
Work out your own priceExample team: four people who plan and publish for clients every day, eight who create, review and log time. Clients follow their work in the portal as free guests.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Loomly calendars, your approval flow and the tools around them. We agree what moves where, and what "ready" means for each, before you commit.
We move you across
We set up a brand pack per client from their website, reconnect each social profile and rebuild your approval flow. Your clients get a portal login, and we check every calendar publishes before you switch Loomly off.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But our clients like approving in Loomly.
Fair. These are the questions content teams and agencies ask us most.
Can clients see their content without paying for a seat?
Yes. Clients are guests, and guests are free. They see their social calendar, marketing calendar and creatives in a portal under your logo and colours, next to their projects, invoices and tickets. You can open a calendar for a client to add to, one calendar at a time.
How do you keep several brands separate?
Each brand keeps its own logo, voice, domains, emails, pages and calendar. Access profiles decide who on your team, and which client, sees each one.
Can we see what the content work costs us?
Yes. Time logged against a client sits on the same record as the calendar, and on Growth profit per client is costed at each person's real rate.
Do people who only review or approve need a full seat?
No. People who approve, comment and log time are Members, from £4 a month. Clients who review work in their portal are guests, and guests are free.
Pricing a content retainer?
Use the free retainer health tracker to see if the hours still cover the fee.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Approvals, the brief and the bill, in one place.
Thirty minutes on how you run client content today. We will show you what moves and what it would cost.