Compare / Iterable
Landing Platform vs Iterable: messaging joined to sales
Iterable is a cross-channel marketing platform sold through a sales team. Landing runs email and SMS flows on the same record as your pipeline, orders, support and project work, so every message starts from what the business already knows.
Landing suits you if
- You want marketing, sales and delivery on one record
- You want to see a price before you speak to anyone
- You want flows that can act on the business, not just send
Where the journey breaks.
Iterable orchestrates messages. The rest of the customer lives somewhere else.
Pricing behind a call
There are no public prices. You find out what it costs in a sales conversation.
Data from other systems
Deals, orders and support history have to be integrated in before a journey can use them.
A journey that only sends
A campaign can message someone. It cannot open a deal, raise a task or send a contract in systems it does not run.
Landing Platform vs Iterable, line by line.
Landing's flows send the message, and because the CRM, projects and documents are the same system, a step can also move the work forward.
| Feature | Landing Platform |  Iterable |
|---|---|---|
| Email campaigns and flows | Visual flows that branch, wait, split test and sendCore | Yes |
| SMS | On the same flow, from a shared credit poolGrowth | Yes |
| Segments | Live segments on orders, tickets, deals, bookings, forms and named emailsCore | Yes, on the data you send it |
| Your own events | Send events by API; segment and trigger flows on them | Yes |
| A flow that acts on the business | A step can create a deal, a project card or a to-do, send a signable document, or ring the lead | Messaging steps |
| CRM and pipeline | Contacts, companies, deals and pipelinesCore | Not included |
| Delivery and projects | Projects, timesheets and profit per clientCore | Not included |
| Checkout and subscriptions | Product pages, checkout and subscriptions with a shopper portalCore | Not included |
| Attribution | Revenue per email, and attribution across channels to orders and dealsGrowth | Campaign reporting |
| How you pay | Published per-seat prices, plus contacts after the first 2,500 | Contact sales |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Iterable details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Iterable prices through a sales team. Landing's price is on the page: seats for the people who work in it, and contacts after the first 2,500.
Iterable, as it lists it
How Iterable prices, from its own pricing page, September 2026.
And still to buy separately: a CRM, checkout, projects and a helpdesk.
a month on Landing, billed yearly, ex VAT
Includes email and SMS flows, segments on the whole record, your own events, CRM and deals, projects, checkout, a helpdesk, attribution and A/B testing.
Work out your own priceExample team: four people who run lifecycle, sales and content every day, ten who follow up, deliver and approve. Scale is billed yearly. Credits for AI and SMS come from a shared pool each Builder adds to.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Iterable setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We move Iterable across
We move your contacts, consent and suppressions, rebuild your key journeys as flows and point your events at Landing's API. We check each flow fires as it did before you switch off.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But we already use Iterable.
Fair. Here are the questions teams ask us most when they're weighing it up.
How do Landing's flows compare with Iterable's journeys?
They branch, wait, split test and send email or SMS, and they start from forms, lists, orders, abandoned checkouts, schedules, webhooks or your own events. The difference is reach: a step can open a deal, create a project card, send a signable document or ring the lead, because those live in the same system.
Can we still send our own product events?
Yes. Post them to Landing's events API and they appear in the segment builder and as flow triggers straight away, with counts over any timeframe.
Why would sales care about our marketing platform?
Because it is their platform too. Leads land in the pipeline, sequences go from each rep's own mailbox on Growth, and marketing can see which campaign produced which signed deal.
How long does the move take?
We move one tool a month against success criteria we agree up front, and billing starts only when you sign it off. Your journeys keep running in Iterable until then.
Planning the next launch?
Use the free content calendar to plan sends, posts and launches in one place.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
One record, from first message to signed deal.
Thirty minutes on your own journeys. We'll show you what moves, what it costs and when billing would start.