Compare / Later
Landing Platform vs Later: social joined to the business
Later is a tidy social planner. Landing puts the social calendar next to the brand kit that makes the creative, the email and pages that run beside it, the CRM that catches the leads and the revenue that proves it worked. One login, one record.
Landing suits you if
- You want posts, email and pages planned on one calendar
- You want AI creative made from your own brand kit
- You want to see which campaigns turned into leads and orders
Where the planner stops.
A good scheduler, sitting on its own island.
Sets, seats and credits
Later is sold by social sets, users and AI credits, and each one is an add-on once you outgrow the plan.
Creative made elsewhere
The posts arrive from a design tool, a video app and a shared drive, so the brand drifts a little with every hand-off.
Likes, not leads
The analytics stop at the post. Which campaign filled the pipeline lives in another tool, if anyone joins it up at all.
Landing Platform vs Later, line by line.
On planning and publishing, Landing covers the everyday work. The difference is everything the post is connected to.
| Feature | Landing Platform |  Later |
|---|---|---|
| Social scheduling | Plan, approve and publish to Facebook, Instagram, LinkedIn and X from one calendarGrowth | Included, across a wider list of networks |
| Content calendar | A marketing calendar across social, email and pages, and AI can draft a whole plan from your strategyGrowth | A social calendar and visual planner |
| AI captions and copy | Written from your brand pack, voice and what you actually sell, with real pricesGrowth | AI credits per plan, more as an add-on |
| Ad and social creative | Images, motion and video generated from your brand kit, with a video editor for captions and cutsGrowth | Bring your own |
| Client view | Clients see their calendar in your branded portal, as free guests | Users added per seat |
| Comments and messages | Facebook and Instagram comments and DMs land in the same inbox as your live chat | Social engagement tools inside Later |
| Email marketing and flows | IncludedCore | No |
| Forms and landing pages | Included, including the link your bio points toCore | Link in bio page |
| CRM and deals | Every lead a post brings in lands on a contact and a dealCore | No |
| Revenue attribution | Orders and deals credited back to the campaignGrowth | Social analytics |
| Projects, time and invoicing | IncludedCore | No |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Later details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Later charges by social set, adds users and AI credits on top, and stops at social. Landing charges for the people who work in it every day, and social is one part of it.
Later, as it lists it
How Later is sold, as its pricing page listed it, September 2026.
And still to buy separately: an email tool, a design or video tool, a CRM and something to show revenue.
a month on Landing, billed yearly, ex VAT
Includes social scheduling, AI creative and video, email flows, forms, pages, CRM, attribution and a client portal.
Work out your own priceExample team: three people who plan, write and publish every day, four who review, approve and log time. Credits for AI come from a shared pool each Builder adds to.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Later setup and the tools around it: the design app, the email tool, the link in bio. We agree what moves where, and what "ready" means, before you commit.
We move you across
We reconnect your social profiles, set up your brand pack from your website and bring your scheduled posts and campaigns over. Your contacts arrive by import, and we check every channel publishes before you switch Later off.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But Later already does our social.
Fair. These are the questions social and marketing teams ask us most.
Which networks can Landing publish to?
Facebook, Instagram, LinkedIn and X, from one calendar with approvals. Posts sit on the same calendar as your email and pages, so the plan is in one place.
Can AI write our posts without sounding generic?
Yes. It writes from your brand pack: your voice, your market, and what you actually sell, with the real prices. It is told not to invent claims, reviews or links, and every post can be approved before it goes out.
How do we see if social is working?
Social analytics show engagement by platform and your top posts. Because leads and orders live in Landing too, attribution on Growth credits revenue back to the campaign that earned it.
Do people who only review or approve need a full seat?
No. People who approve, comment and log time are Members, from £4 a month. Clients who review work in their portal are guests, and guests are free.
Planning next quarter?
Get the free content calendar and map blog, social, email and video in one view.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Plan it, publish it, and see what it earned.
Thirty minutes on your own social calendar. We will show you what moves, what it costs and when billing would start.