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Landing Platform vs Instapage: pages without visitor caps
Instapage is a capable page builder with contacts and email attached, priced on unique monthly visitors. Landing builds and tests the pages too, then runs the CRM, email, checkout, projects and profit that sit behind every campaign.
Landing suits you if
- You run paid campaigns and hate the bill rising with the traffic
- You want pages, leads, deals and orders on one record
- You want tests measured to revenue, with statistics you can trust
Where the caps bite.
Instapage gives you good pages. The plan decides how many people can see them.
Visitors set the plan
Each plan carries a unique monthly visitor limit, so success on a campaign is also a reason to upgrade.
Limits on the rest
Plans cap pages per collection, subdomains, workspaces and email sends a day and a month.
Tests on the upper plans
A/B testing starts on Optimize, and heatmaps only on the custom Convert plan.
Landing Platform vs Instapage, line by line.
Landing matches Instapage on the page and the test. Then it keeps going, into the pipeline, the inbox and the invoice.
| Feature | Landing Platform |  Instapage |
|---|---|---|
| Landing pages and sites | A page builder, multi-page sites and blogs on your own domainCore | Yes, the core product |
| AI content | Whole pages, ad creative and video generated from your brand kitGrowth | AI content for headlines, copy and variations |
| A/B testing | A/B, split URL, multipage and A/A tests with sequential or Bayesian statisticsScale | Server-side A/B testing from Optimize |
| Heatmaps and session replay | Click, move and scroll heatmaps plus session replay, inside your analyticsGrowth | Heatmaps on the Convert plan |
| Contacts and email | A full CRM with companies and deals, and email campaigns and flowsCore | Contacts and branded emails, with daily and monthly send limits |
| Sales pipeline | Deals, pipelines, quotes and e-signatureCore | Not listed on its plans |
| Checkout and invoices | Product pages, baskets, checkout and invoicesCore | Not listed on its plans |
| Attribution | Which channel, campaign and page led to each order and dealGrowth | Page and ad-level reporting |
| Who is on the site | Website visitor identification, before they fill a formScale | Not listed on its plans |
| How you pay | Per Builder and Member, plus contacts after the first 2,500. Visitors never counted | By plan, sized on unique monthly visitors |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Instapage details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Instapage sells visitor bands. Landing sells seats for the people who work in it, and your first 2,500 contacts are free.
Instapage, as it lists it
The plans Instapage publishes, as listed on their site, September 2026. US dollars.
And still to buy separately: a CRM with a pipeline, checkout, invoicing and projects.
a month on Landing, billed yearly, ex VAT
Includes pages and sites, A/B testing, heatmaps and session replay, forms, CRM and deals, email flows, checkout, attribution and website visitor identification.
Work out your own priceExample team: three people who build pages and run campaigns, four who follow up leads and approve work. Scale is billed yearly. Instapage lists its prices in dollars, so we show them as published rather than converting.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Instapage setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We move Instapage across
We rebuild your live pages and forms on Landing, keep your domains and URLs, and bring your contacts in. We check every page and form against the original before you switch off.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But we already use Instapage.
Fair. Here are the questions teams ask us most when they're weighing it up.
Does Landing have Instapage-style personalisation for ads?
Landing targets tests by page, device, location, source and behaviour, so the visitor from each campaign can see the variation meant for them. And because every form posts into the CRM, you see which ad produced which deal, not just which page converted.
What happens to our visitor limits?
There aren't any. Landing is priced per Builder and Member, plus contacts after the first 2,500 free. A campaign that doubles your traffic doesn't change the bill.
Instapage already sends email. Why switch?
Its email sits beside the pages. Landing's sits on the same record as your deals, tickets and orders, so a flow can skip someone who is already in a live deal, open a deal when a lead scores, or ring your team the moment a form is filled.
Can our clients or stakeholders see the results?
Yes. Guests and clients are free, and your clients get a portal in your brand with their projects, invoices and deliverables.
Planning next quarter's campaigns?
Use the free marketing budget template to plan spend by channel and month.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Let the campaign win without the bill catching up.
Thirty minutes on your own pages and funnels. We'll show you what moves, what it costs and when billing would start.