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Landing Platform vs Framer: design-led sites that sell
Framer gives designers a fast, beautiful way to ship a site. Landing builds design-led pages too, then sends every form into the CRM, starts the email flow and measures the page against revenue, with sites, pages and forms unlimited.
Landing suits you if
- You want the site to feed a CRM and email flows, not an inbox
- You want analytics and testing included, not added per site
- You run several sites and want one bill for all of them
Where the site costs more than the plan.
The design ships fast. The lines on the invoice keep coming.
Per site, then per editor
Each site has its own plan, and each extra editor is $20 a month on top.
Testing billed by events
A/B testing is an add-on, charged at $50 per 500,000 events.
Leads leave the site
A form captures the enquiry, then the CRM, the email and the follow-up live in other subscriptions.
Landing Platform vs Framer, line by line.
Framer is a site builder. Landing is the site builder and the system the site feeds.
| Feature | Landing Platform |  Framer |
|---|---|---|
| How a page gets built | Block editor with full code access; AI pages from your brand on GrowthCore | A visual canvas, with AI agents that use credits |
| Sites and content | Sites with shared navigation, blogs, custom domains, sitemaps and redirectsCore | CMS collections by plan: 2 on Basic, 10 on Pro |
| Sites per account | Unlimited sites, pages and forms | A plan per site |
| Editors | Builders; clients who review and comment are free | $20 per extra editor; viewers free |
| Forms into a CRM | Every form lands on a contact, with the source stamped, and starts a flowCore | Connect a CRM separately |
| Email and SMS | Campaigns, flows and segments; SMS on GrowthCore | Not included |
| A/B testing | A/B, split-URL and multipage tests, with sequential and Bayesian statsScale | Add-on, $50 per 500,000 events |
| Web analytics | Web analytics, funnels and cohortsCore | 30 or 90 days of history by plan |
| Session replay and heatmaps | Recordings of real visits and click, move and scroll heatmapsGrowth | Not on its plans |
| Which companies visit | Website visitor identificationScale | Not on its plans |
| How you pay | Per Builder and Member, every product included | Per site, plus editors, plus add-ons |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Framer details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Framer charges per site, then per editor, then per add-on. Landing charges per person who works in it, and the CRM, email and analytics come with it.
Framer, as it lists it
Framer site plans, billed yearly, as listed on their site, September 2026. Prices in US dollars.
And still to buy separately: a CRM, email and SMS, and the automation that follows up.
a month on Landing, billed yearly, ex VAT
Includes unlimited sites and pages with AI drafts, forms, CRM, email and SMS flows, web analytics, session replay and heatmaps.
Work out your own priceExample team: three designers and marketers who build in Landing every day, four who review pages, pick up tasks and read dashboards. Framer lists its prices in dollars, so we show them as published rather than converting.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Framer setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We rebuild your site
Each page comes across with the same address, content and look, in the block editor with full code access. CMS items become posts and pages, forms are rebuilt to feed the CRM, and any address that changes gets a 301 redirect. We move your data as part of the switch.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But our designers love Framer.
We understand why. Here is what design-led teams ask us.
Can a Landing page match the design of our Framer site?
Yes. The block editor has full code access, so a designer's layout can be rebuilt exactly, and we do it for you as part of the switch. On Growth, AI drafts new pages from your brand kit.
Where do our form submissions go?
Straight onto a contact in the CRM, with the source stamped. From there a flow can send the follow-up email, open a deal, create a task or, on Growth, text them.
Do designers and reviewers each need a paid seat?
People who build every day are Builders. Colleagues who review, pick up tasks and read dashboards are Members, from £4 a month. Clients who comment on pages are free.
How does A/B testing compare?
On Scale you get A/B, split-URL and multipage tests with sequential and Bayesian stats, and they are not billed per event. Web analytics, funnels and cohorts are in every plan.
Relaunching a site?
Use the free SEO audit checklist before and after you move.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Design the site. Let it sell for you.
Thirty minutes on your own site. We will show you where the leads go, what it costs and when billing would start.