Compare / Aircall
Landing Platform vs Aircall: instant callback on every enquiry
Aircall is a cloud phone system for sales and support teams, licensed per user with add-ons for AI and extra numbers. Landing makes the call happen: when a form comes in, it rings your own line and bridges the lead the moment someone answers, then files everything on one customer record.
Landing suits you if
- You want web leads called in seconds, whoever happens to be at their desk
- You want the call, the deal and the follow-up on the same record
- You would rather not add another per-licence tool to the stack
Where a phone system still waits for you.
A great phone system handles the call. Someone still has to start it.
The form waits in an inbox
A phone system rings when someone calls. A web enquiry still waits for a person to see it and dial.
A licence floor
Plans start at three licences, with AI, extra numbers and analytics sold as add-ons per seat or per minute.
Calls beside the record
The call log sits in the phone tool and has to sync into a CRM you pay for separately.
Landing Platform vs Aircall, line by line.
Landing starts the call from the enquiry and keeps the whole customer on one record. Here is how that lines up.
| Feature | Landing Platform |  Aircall |
|---|---|---|
| Speed to lead | A form fill rings your own line, and the lead is connected the moment someone answers | Rings on inbound calls; web forms are dialled by a person |
| Which line rings | Your existing business line, or each brand's own number | Aircall numbers, one included per licence |
| Caller ID | Shows your brand's own verified number, not ours | Branded caller ID, charged per call |
| Opening hours and consent | Callbacks follow each brand's opening hours, opt-outs and consent, with a daily cap | Routing and business hours on the phone system |
| SMS | SMS in flows and playbooks, from a shared credit poolGrowth | Messaging and WhatsApp add-ons |
| Meeting notes | A notetaker joins Teams and Google Meet, matches speakers to contacts and files the summary on the dealGrowth | Call recording and transcription; AI summaries from Professional |
| The CRM | Contacts, companies, deals and pipelines, with every form, email, call, meeting and ticket on one timelineCore | Integrates with a separate CRM |
| Forms and landing pages | Forms, pop-ups, pages and sites, each able to trigger a callbackCore | Not part of Aircall |
| Helpdesk and live chat | One inbox for email and live chat, with a help centreCore | Not part of Aircall |
| Playbooks | Callbacks, SMS and follow-ups as steps in playbooks across every teamGrowth | Not part of Aircall |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Aircall details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Aircall charges per licence with a minimum of three, then adds AI, numbers and analytics on top. Landing charges full price only for the people who work in it every day, and SMS and AI come from one shared credit pool.
Aircall, as it lists it
How Aircall is sold, from its pricing page.
And still to buy separately: a CRM, forms and landing pages, a helpdesk and email marketing.
a month on Landing, billed yearly, ex VAT
Includes CRM, instant callback, forms, pages, booking, a helpdesk and email marketing; SMS, playbooks and meeting notes on Growth.
Work out your own priceExample team: four people who sell and market every day, eight who answer calls, handle delivery and approve. Credits for AI, SMS and lookups come from a shared pool each Builder adds to.
Faster callbacks from the first week.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your phone setup, your forms and the CRM they feed. We agree what moves where, and what "ready" means, before you commit.
We connect your line
We point the callback at your business line, verify each brand's caller ID and switch it on for the forms that matter most. Your contacts and history move as part of the switch.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But we just set up Aircall.
Fair. Here is what sales and support teams ask us about calls.
Does the callback need a new phone number?
No. It rings the line you already have, or each brand's own number, and shows your brand's verified number to the lead, not ours.
What does the person answering hear?
A short greeting that tells them a new website enquiry is coming through. Then the lead is dialled and the two of you are connected. The lead's phone only rings once a person is already on the line.
Will it call people who opted out?
No. Opt-outs always win, consent is required wherever the form asked for it, each enquiry is called once, and a daily cap stops runaway costs.
What if the enquiry arrives at midnight?
Each form can follow its brand's opening hours, so a callback is held back when nobody is there to answer.
Checking what the stack costs?
Run the free stack audit and total up the phone, CRM and form tools you pay for.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Turn every form into a phone call.
Thirty minutes on your own setup. We'll ring your line from one of your forms, show you what moves, what it costs and when billing would start.