Compare / Chili Piper
Landing Platform vs Chili Piper: route, book and call back
Chili Piper sits on top of your CRM and routes form fills to the right rep's calendar. Landing does the routing, the booking and the CRM itself, and can ring your team the moment a form is sent, so you're talking to the lead while they're still on the page.
Landing suits you if
- You want form answers to decide which calendar a lead lands on
- You'd like your team's phone to ring within seconds of an enquiry
- You want the booking, the deal and the follow-up on one record
Where the speed to lead gets expensive.
Fast booking is worth having. The way it's bought is the problem.
A contract before a calendar
Chili Piper sells routing and scheduling as an annual plan with a bundle of seats, and each extra seat is charged monthly on top.
A layer on another CRM
It routes and books, then writes to the CRM you pay for separately. That's two systems to keep agreeing on who owns which lead.
Booked, then handed off
Once the meeting is in the diary, the proposal, the signature and the invoice all happen in yet more tools.
Landing Platform vs Chili Piper, line by line.
Landing covers form-to-calendar routing and round-robin, adds a live phone callback, and keeps every step on the deal.
| Feature | Landing Platform |  Chili Piper |
|---|---|---|
| How you pay | Per Builder and Member; leads and clients who book are free | Annual plans with a set number of seats; extra seats charged per month |
| Form-to-calendar routing | Rules on any form answer, or the lead score, send each person to the right booking event, prefilled with what they told you, and the meeting links back to their CRM recordCore | Yes, its core product |
| Instant callback | Rings your team's line the moment the form is sent, then dials the lead and connects the two: a real person-to-person call | Not among its listed plan features |
| Round-robin and collective booking | Yes, per team, with buffers, notice periods and daily limitsCore | Yes |
| A CRM of its own | Contacts, companies, deals and pipelinesCore | Works alongside your CRM |
| Live chat | One inbox for email and live chatCore | Live chat on Routing and Scheduling |
| Where each lead came from | Stamped by the form, chat or referral that brought them in, and never over what a person typed | Held in your CRM |
| Meeting notes | A notetaker joins Teams and Google Meet calls and files the summary and action items on the dealGrowth | Meeting prep agents |
| Quotes, e-signature and invoices | Statements of work priced from your rate card, signed in the browser, deposit requested through StripeCore | Not part of the product |
| Account identification | Website visitor identification: the companies reading your site, by nameScale | On the Experiences plan |
| AI | Across the platform, from a shared credit poolGrowth | AI credits included, by plan |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Chili Piper details reflect its publicly available plans as of September 2026; check current details on its own site.
What it costs, side by side.
Chili Piper sells routing as an annual bundle of seats. Landing charges for the people who work in it every day, and the leads they talk to pay nothing.
Chili Piper, as it lists it
Chili Piper's plans as listed on their site, September 2026, billed annually.
And still to buy separately: the CRM it writes to, proposals and e-signature, and invoicing.
a month on Landing, billed yearly, ex VAT
Includes booking pages, form routing, round-robin, instant callback, CRM and deals, live chat, meeting notes, quotes, e-signature and invoices.
Work out your own priceExample team: eight people who work leads and deals every day, four who take handed-over calls and update records. Landing prices are in pounds; Chili Piper lists its prices in dollars, so we show both as published rather than converting. Credits for AI, SMS and lookups come from a shared pool each Builder adds to.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Chili Piper setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We move Chili Piper across
Your routing rules and meeting types become form rules and booking events, your reps' availability comes with them, and your contacts and deals move into the CRM as part of the switch. We test every route before you switch off.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But we already use Chili Piper.
Fair. Here are the questions teams ask us most when they're weighing it up.
How does Landing decide where a lead goes?
You set rules on the form: any answer, or the lead score, sends that person to a booking event of your choosing. Different answers go to different events, round-robin shares the meetings across a team, and the booking page opens prefilled with what they just told you. The meeting then links back to their record, so the rep sees the answers before the call.
What does the instant callback actually do?
The moment someone submits a form with a phone number, Landing rings your team's line. Whoever answers hears a short greeting, and the enquirer is dialled and connected straight away. It's a real call between two people, and it's switched on per form with a daily cap you set.
We run our CRM elsewhere. Do we have to move it?
Landing's CRM is in every plan, so the routing, the booking and the deal sit on one record with nothing to sync. We move contacts, companies, deals and history across for you, against success criteria you agree up front.
Do the leads who book need an account?
No. Prospects and clients are Guests, and Guests are always free.
Building the pipeline those calls feed?
Get the free sales pipeline template and track every deal by stage.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Watch a form fill become a booked call.
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