Compare / Close
Landing Platform vs Close: calls, callback and the whole business
Close is a CRM built around the phone: calling, SMS and email in one place for inside sales. Landing rings your own line the second a form comes in and connects the lead, then carries the deal through quote, signature, project and invoice.
Landing suits you if
- You want every web enquiry called back in seconds, not when someone next checks the inbox
- You want marketing, delivery and billing on the same record as the call
- You would rather have one system than a CRM plus a stack around it
Where the calling CRM stops.
Close is quick on the phone. The work either side of the call lives somewhere else.
Leads wait for a rep
A form fill still waits for someone to notice it and dial. The minutes between enquiry and call are where leads go cold.
Usage on top of seats
Seats come per user, then calling and SMS are usage-based, and the Call Assistant is a further monthly fee plus a per-minute charge.
Won, then handed over
When the deal closes, the project, the invoice and the next campaign live in other tools that someone has to update.
Landing Platform vs Close, line by line.
On pipeline, email and follow-up Landing matches the everyday work. It adds the callback before the call and everything after the win.
| Feature | Landing Platform |  Close |
|---|---|---|
| Contacts, deals and pipelines | Contacts, companies, deals and pipelines, with every form, email, call, meeting and ticket on one timelineCore | Included on every plan |
| Speed to lead | A form fill rings your own line, and the lead is connected the moment someone answers | Calling built in; a rep dials the lead |
| SMS | SMS in flows and playbooks, from a shared credit poolGrowth | Included; usage-based, passed through at cost |
| Sequences | Sequences written for each prospect, sent from the rep's own Microsoft 365 mailbox, stopped on replyGrowth | Included |
| Meeting notes | A notetaker joins Teams and Google Meet, matches speakers to contacts and files the summary on the dealGrowth | Call Assistant, an extra monthly fee plus per-minute usage |
| Quotes, statements of work and e-signature | Quotes and statements of work priced from your rate card, signed in the browser with a certificateCore | Through integrations |
| From won deal to invoice | Signing the statement of work wins the deal, creates the project and requests the depositCore | Not part of Close |
| Email marketing, forms and landing pages | Campaigns, flows, forms, pop-ups, pages and sitesCore | Not part of Close |
| Projects and timesheets | Boards, timelines and timesheets filled from OutlookCore | Not part of Close |
| Helpdesk and live chat | One inbox for email and live chat, with a help centreCore | Not part of Close |
| Moving from Close | We move your contacts, companies, deals and history as part of the switch | Already there |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Close details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Close charges per seat across four plans, then passes calling and SMS usage through on top. Landing charges full price only for the people who work in it every day, and SMS, AI and lookups come from one shared credit pool.
Close, as it lists it
How Close is sold, as its pricing page describes it.
And still to buy separately: email marketing, landing pages, e-signature, invoicing, projects and a helpdesk.
a month on Landing, billed yearly, ex VAT
Includes CRM, instant callback, booking, quotes, e-signature, invoicing, email marketing, pages, projects and a helpdesk; SMS, sequences and meeting notes on Growth.
Work out your own priceExample team: four people who sell and market every day, six who handle delivery and support, log time and approve. Credits for AI, SMS and lookups come from a shared pool each Builder adds to.
Keep calling while we move you.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us Close and the tools around it: the form tool, the signing app, the invoicing. We agree what moves and what "ready" means before you commit.
We move your pipeline
We move your leads, contacts, opportunities and activity history as part of the switch, then switch on instant callback on the forms that matter most.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But our reps live in Close.
Fair. These are the questions inside sales teams ask us first.
How does the instant callback work?
When someone submits a form with a phone number, Landing rings your own business line first. Whoever answers hears a short greeting, then the lead is dialled and the two of you are connected. It honours opt-outs and consent, can follow your opening hours, stops at a daily cap, and never calls the same enquiry twice.
Can we still send SMS to leads?
Yes. SMS sits in flows and playbooks on Growth, drawing on the shared credit pool, with opt-outs honoured across every list.
Do sequences stop when the prospect replies?
Yes. Each email is written for the prospect, sent from the rep's own Microsoft 365 mailbox in their business hours, and the sequence stops as soon as a reply lands.
What happens after a deal is won?
The statement of work is signed in the browser, the deal is marked won, the project is created with its budget and the deposit is requested through Stripe. Nothing is re-keyed.
Working out rep pay?
Use the free commission calculator to model plans and payouts for your sales team.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Call the lead first. Then run everything after.
Thirty minutes on your own pipeline. We'll show you the callback on one of your forms, what moves, what it costs and when billing would start.