Compare / Avoma
Landing Platform vs Avoma: meeting notes joined to pipeline
Avoma prices a recorder seat, then adds conversation intelligence, revenue intelligence and lead routing as modules on top. On Landing the notetaker, the booking pages, the form routing and the pipeline are one system, with quotes, projects and invoices on the same record.
Landing suits you if
- You'd rather not add a module for each part of the sales cycle
- You want booking, routing and call notes on the deal itself
- You want the work after the win on the same record
Where the modules add up.
Each piece is useful. The bill is the sum of them.
A seat, then modules
A recorder seat first, then Conversation Intelligence, Revenue Intelligence and Lead Router, each priced per seat.
Seat caps by plan
Startup goes up to 25 paid seats and Organization to 100. Grow past the cap and you move up a plan.
Won, then somewhere else
The notes and the forecast live in Avoma; the proposal, the project and the invoice live elsewhere.
Landing Platform vs Avoma, line by line.
Landing covers notes, booking and routing, and keeps the deal, the proposal and the delivery on the same record.
| Feature | Landing Platform |  Avoma |
|---|---|---|
| How you pay | Per Builder and Member; clients on the call are free | Per recorder seat, plus per-seat modules |
| Recording calls | A notetaker joins Teams and Google Meet calls, records in person from a phone, or takes an uploaded recordingGrowth | AI meeting assistant |
| Summary and action items | An executive summary, key points and action items with owners, filed on the right clientGrowth | Yes |
| Booking pages | One-on-one, round-robin and collective eventsCore | One-to-one on Startup; group scheduling on Organization |
| Lead routing | Rules on form answers or lead score send each person to the right booking event, prefilled, linked to their recordCore | Lead Router, a paid module |
| Pipeline and forecast | Contacts, companies, deals, pipelines and forecastsCore | Revenue Intelligence, a paid module |
| From actions to work | Action items become project cardsGrowth | Not listed |
| Quotes, e-signature and invoices | Signing a statement of work wins the deal, creates the project and requests the depositCore | Not included |
| Projects, time and margin | Projects and timesheets; profit per client on GrowthCore | Not included |
| Sequences | Written for each prospect and sent from the rep's own Microsoft 365 mailboxGrowth | Not listed |
| AI | Across the platform, from a shared credit poolGrowth | AI scorecards in Conversation Intelligence |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Avoma details reflect its publicly available plans as of September 2026; check current details on its own site.
What it costs, side by side.
Avoma starts with a recorder seat and adds a module for each job. On Landing notes, booking, routing and the pipeline are in the plan.
Avoma, as it lists it
Avoma's plans as listed on their site, September 2026, billed yearly.
And still to buy separately: the CRM, proposals and e-signature, projects and invoicing.
a month on Landing, billed yearly, ex VAT
Includes the notetaker, booking pages, form routing, CRM and forecasts, sequences, quotes, e-signature, invoices and projects.
Work out your own priceExample team: eight people who sell every day, six who join calls, pick up actions and keep records. Landing prices are in pounds; Avoma lists its prices in dollars, so we show both as published rather than converting. Credits for AI, SMS and lookups come from a shared pool each Builder adds to.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Avoma setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We move you off Avoma
Your meeting types and routing rules become booking events and form rules, contacts and deals move into the CRM as part of the switch, and the notetaker starts joining your calls. We test every route before you switch off.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But we already use Avoma.
Fair. Here are the questions teams ask us most when they're weighing it up.
Is lead routing included, or is it extra?
Included. Rules on any form answer, or the lead score, send each person to the right booking event, prefilled with what they told you, and the meeting links back to their record. Round-robin shares bookings across a team.
What does Landing do with a call once it's recorded?
It writes a summary and key points, pulls out action items with owners, matches each speaker to your team or contacts by email, and files the call on the right client. Action items can become project cards.
Can we price the whole sales cycle in one number?
Yes. You pay per Builder and Member, and notes, booking, routing, the pipeline, quotes and invoices are all in Growth. The calculator on our pricing page works out your figure in a minute.
Do people who only read notes need a seat?
Clients and anyone outside your company are Guests, and Guests are free. Teammates who pick up actions and update records are Members, from £4 a month.
Tracking deals in a spreadsheet?
Get the free sales pipeline template and track every deal by stage.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
See notes, booking and pipeline on one record.
Thirty minutes on how your team books, meets and sells. We'll show you what moves, what it costs and when billing would start.