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Landing Platform vs Looker: ask your business data in English
Looker is a serious BI platform for data teams, built on LookML models your developers write. Landing's Studio starts where your data already lives: deals, invoices, timesheets, email, orders and tickets are ready to ask. Type the question, check the chart, share a link that updates itself.
Landing suits you if
- You want answers from your business data without a data team
- You want shared dashboards that republish themselves every day
- You'd rather the numbers came from the system that runs the work
Where the questions queue up.
BI is only as quick as the pipeline and the model behind it.
A model before a chart
In Looker, dashboards sit on LookML models written by Developer users. A new question often means a change request.
A warehouse to feed
Looker queries the databases you connect. Your CRM, timesheets and invoices need piping into one first, and keeping in sync.
A price you ask for
Looker is sold as a platform edition plus user licences by type, through Google Cloud sales rather than a public price list.
Landing Platform vs Looker, line by line.
Landing's Studio answers everyday business questions from data it already holds. Then it runs the teams that data comes from.
| Feature | Landing Platform |  Looker |
|---|---|---|
| Asking a question | Type it in plain English and get a chart or a number; AI writes the query, the engine does the mathsGrowth | Explore, for licensed users |
| Getting the data ready | Deals, leads, companies, invoices, estimates, email sends, subscribers, orders, tickets, bookings and time already modelledGrowth | LookML models written by Developer users |
| Other sources | Web analytics, Google Ads, Facebook, Microsoft, Google Sheets and uploads, blended when you need itGrowth | The SQL databases you connect |
| Business definitions | Named metrics per dataset, so "billable %" means one thingGrowth | Defined in LookML |
| Trusting the answer | Every tile shows the dataset, the period loaded and every filter; unknown fields are refused, not guessedGrowth | Governed by the model |
| Sharing | Save to a dashboard and share a link that republishes itself hourly or daily; visitors never run a queryGrowth | Viewer licences and scheduling |
| Who sees what | Access profiles decide which sources each person may ask about, and finance stays with adminsGrowth | Roles and permissions |
| From Claude | Ask the same data from Claude or another AI agent, signed in under your permissions, with the same numbersGrowth | Via its API |
| Company Health | Revenue recognised on delivery, utilisation against target, capacity and projects at risk on one screen | Built by your data team |
| The systems behind the data | CRM, projects, timesheets, invoicing, email, helpdesk and HRCore | Not included |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Looker details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Looker is sold as a platform edition with user licences by type, priced through Google Cloud. Landing's Studio comes with Growth, alongside the systems whose data it reads.
Looker, as it lists it
How Looker is sold, as Google Cloud describes it.
And still to build or buy: the warehouse and pipelines, the LookML model, and every system the data comes from.
a month on Landing, billed yearly, ex VAT
Includes Studio dashboards, Company Health, the CRM, projects, timesheets, invoicing, profit per client, email, helpdesk and HR the answers come from.
Work out your own priceExample team: five people who run sales, delivery and finance every day, twenty who log time, approve and read dashboards. Credits for AI, SMS and lookups come from a shared pool each Builder adds to.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Looker setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We rebuild the dashboards you use
We list the Looker dashboards people actually open, rebuild them in Studio from the same business data, and set each shared link to refresh daily or hourly. We check the numbers agree before you switch off.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But our reporting runs on Looker.
Fair. Here are the questions finance and ops leads ask us most.
Does the AI make the numbers up?
No. The model turns your question into a query and a chart type. The numbers come from the query engine, today's date is always given, and a question about a field that doesn't exist is refused rather than answered more broadly. Every tile shows exactly what it assumed.
Can we share dashboards with clients?
Yes. Share a dashboard as a link and it republishes itself on a schedule, daily by default or hourly. The public page serves the published snapshot, so a visitor never touches your live data.
What about data from outside Landing?
Web analytics, Google Ads, Facebook and Microsoft connect as sources, and Google Sheets and uploaded files can be blended with the rest.
Who can ask about what?
Access profiles decide which sources each person can query, and a shared link only carries sources its publisher is allowed to see.
Which clients make money?
The free margin calculator shows profit and margin across your whole client list.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Answers from your own business, in plain English.
Thirty minutes on the questions you ask every month. We'll ask them live, and show you what it costs.