Compare / Function Point
Landing Platform vs Function Point: agency ops plus growth
Function Point runs projects, time, estimates and invoicing for creative agencies. Landing does that and runs the side that fills the pipeline: CRM, email campaigns and flows, AI landing pages, a helpdesk, HR and a client portal, on the same record as the work.
Landing suits you if
- You want marketing and sales on the same record as delivery
- You want timesheets that fill themselves from Outlook overnight
- You want one subscription instead of an agency tool plus a marketing stack
Where the stack grows back.
Function Point covers delivery well. The growth side still lives somewhere else.
Marketing on a different login
Your email campaigns, landing pages and forms sit in other tools, so the leads they win never meet the jobs they turn into.
The good reports cost more
Advanced BI, custom reports and the QuickBooks Online integration are on its higher Optimize plan, not the entry one.
A fee before you start
Function Point lists an onboarding fee for new customers on top of the per-user price, with the amount not published.
Landing Platform vs Function Point, line by line.
On delivery Landing does the everyday work Function Point does, with timesheets that fill themselves. Then it runs marketing, sales and service on the same record.
| Feature | Landing Platform |  Function Point |
|---|---|---|
| Projects, Gantt and Kanban | Boards, lists, Gantt with dependencies and milestones, and a portfolio view across projectsCore | Included |
| Time tracking | Timers, a week grid, and timesheets filled overnight from each person's Outlook calendarCore | Included |
| Resourcing and leave | Capacity per person and department twelve weeks ahead, with approved leave and working patterns taken offCore | Resource forecasting and PTO tracking |
| Estimates and proposals | Estimates at locked rates in a statement of work, signed in the browser, pushed into the project as budgetsCore | Included |
| Retainers and invoicing | Retainers with capped carryover and time banks; invoices from hours, milestones or retainersCore | Included |
| Profit per client | By client, project and person, at each person's real rateGrowth | Profitability reporting |
| CRM and pipeline | Contacts, companies, deals and pipelines with Companies House checks, and booking pagesCore | Pipeline and briefs |
| Email marketing and landing pages | Campaigns, flows, forms, pages and sites; AI pages on GrowthCore | Not included |
| Helpdesk and live chat | One inbox, macros, a help centre and customer history beside every ticketCore | Not included |
| HR records and reviews | Records, contracts and leave on Core; reviews, goals and pay bands on GrowthCore | Not included |
| Dashboards | Ask in plain English, save the chart, share a link that refreshes itselfGrowth | Advanced BI on Optimize |
| Client portal | Projects, invoices, tickets and deliverables in your brand; clients are free | File sharing with clients |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Function Point details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Function Point charges every user on a plan with a set feature list, with the richer reporting a tier up. Landing charges full price only for the people who run the work, and every Growth feature comes with the plan.
Function Point, as it lists it
How Function Point is sold, as its pricing page describes it.
And still to buy separately: an email tool, a page builder, live chat, a help centre and an HR app.
a month on Landing, billed yearly, ex VAT
Includes projects, timesheets, capacity, estimates, retainers, invoicing, profit per client, CRM, email, AI pages, helpdesk, HR and a client portal.
Work out your own priceExample team: five people who run accounts, new business and marketing every day, fifteen who pick up tasks, log time and approve. Credits for AI, SMS and lookups come from a shared pool each Builder adds to.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Function Point setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We move Function Point across
We bring your clients, contacts, open projects, estimates and time history across as part of the switch, and rebuild your rates and retainers. We check every live project matches before you switch off.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But we already use Function Point.
Fair. Here are the questions agencies ask us most when they weigh it up.
Is Landing built for how a creative agency works?
Yes. Briefs live on the project, estimates become budgets once the client signs, retainers carry unused hours up to a cap, and every hour is costed at the person's real rate so margin updates as you go. We built it to run our own agency and still do.
What does Landing add on the marketing side?
Email campaigns and flows, forms, pop-ups, pages and sites on Core, with AI pages, social and SMS on Growth. Every lead lands on the same record as the deal and the project it becomes.
Do we need a finance integration to see profit?
No. Profit per client reads straight from timesheets costed at real rates and the invoices raised from them, on the same record. It's part of Growth, not a higher tier.
Who needs a full seat?
Only the people who run the work every day. Everyone who logs time, picks up tasks and approves is a Member, from £4 a month, and clients are free.
Retainers running hot?
The free retainer health tracker shows which clients will overrun before the month ends.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Deliver the work and win the next job, on one record.
Thirty minutes on your own setup. We'll show you what moves, what it costs and when billing would start.