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Landing Platform vs Jira: work tracking for the whole business
Jira tracks work, and many teams rely on it. Landing tracks work for every team, and it is also where sales keeps its deals, marketing sends its email, support answers tickets, people book leave and finance raises the invoice. One record, one login, one bill.

Landing suits you if
- Sales, marketing, support and ops need more than a board
- You want the helpdesk, CRM and HR on the same record as the projects
- You want people who only pick up tasks on a lower seat price
Where the rest of the company goes.
Work tracking covers the tasks. The business runs on a lot more than tasks.
A product per job
Service desk, docs and knowledge base are separate Atlassian products, each priced on its own, before a CRM or an email tool is bought anywhere.
Everyone at the same rate
Standard and Premium are priced per user, so the person who comments once a week costs the same as the project lead.
The front office sits elsewhere
Deals, campaigns, invoices and leave live in other systems, so the work in Jira never meets the client or the money behind it.
Landing Platform vs Jira, line by line.
For the non-engineering side of a business, Landing covers the everyday work tracking. Then it runs the teams and the money Jira was never meant to.
| Feature | Landing Platform | Jira |
|---|---|---|
| Boards and lists | Kanban boards, lists and a My work view for every personCore | Included |
| Timelines and dependencies | Gantt with dependencies and milestonesCore | Included |
| Across projects | A portfolio view across every projectCore | Cross-project planning on Premium |
| Automation | Playbooks that move cards, chase approvals and brief the team, across every teamGrowth | Included, with limits by plan |
| Custom fields and permissions | Custom fields and access profiles that every screen respectsGrowth | Included |
| Time and capacity | Timesheets filled overnight from Outlook, and capacity twelve weeks ahead with leave taken offCore | Time logging on issues |
| Helpdesk and help centre | One inbox for email and live chat, macros, SLAs on Growth, and a searchable help centreCore | A separate Atlassian product |
| CRM and sales pipeline | Contacts, companies, deals and pipelinesCore | Not included |
| Email marketing and pages | Campaigns, flows, forms, pages and sitesCore | Not included |
| HR, leave and the org chart | Records, contracts, time off and bank holidaysCore | Not included |
| Invoicing and profit | Invoices from hours or milestones; profit per client on GrowthCore | Not included |
| AI | Claude and other agents signed in under each person's permissionsGrowth | Rovo, in paid plans |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Jira details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Jira charges per user on its paid plans, and each other Atlassian product is its own subscription. Landing charges full price only for the people who run the work, and the helpdesk, CRM and HR come with it.

Jira, as it lists it
How Jira is sold, as its public plans describe it.
And still to buy separately: a CRM, an email tool, a page builder, invoicing and an HR app.
a month on Landing, billed yearly, ex VAT
Includes projects, Gantt, playbooks, custom fields, timesheets, capacity, helpdesk, help centre, CRM, email, pages, invoicing, profit per client and HR.
Work out your own priceExample team: eight people who run projects, sales, support and marketing every day, twenty-two who pick up tasks, log time and approve. Credits for AI, SMS and lookups come from a shared pool each Builder adds to.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Jira setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We move the business side across
We move the projects, tasks and tickets your non-engineering teams run in Jira as part of the switch, with assignees, statuses and due dates, and link them to real clients and deals. We check every live project matches before you switch off.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But the whole company is already on Jira.
Fair. Here are the questions teams ask us most when they weigh it up.
Does our engineering team have to move?
That is your call. Many businesses keep engineering where it is and move sales, marketing, support, operations and HR onto Landing, where those teams get finished products instead of a board configured to look like one.
Can Landing replace our service desk?
For customer support, yes: one inbox for email and live chat, macros and assignment rules, customer history beside every ticket and a searchable help centre, with SLAs and breach alerts on Growth.
How does automation compare?
Playbooks run across every team on one record: move a card when a deal is won, chase an approval, brief the team, send the email. There is nothing to connect, because the CRM, projects and inbox are the same system.
Do people who only pick up tasks need a full seat?
No. People who get tasks, log time and approve are Members, from £4 a month. Clients are free.
How many tools does your business pay for?
The free stack audit adds up what your software really costs a year, and where it overlaps.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Give every team a system, not just a board.
Thirty minutes on how your teams work today. We'll show you what moves, what it costs and when billing would start.