Compare / Billo
Landing Platform vs Billo: UGC-style video made in-house
Billo connects brands with creators who film UGC videos, priced per video. Landing generates UGC-style video from your product and brand pack, lets you cut and caption it in a built-in editor, pushes it to Meta and follows the lead to the sale. Another variation is a click, not a new order.
Landing suits you if
- You test lots of video hooks and angles
- You want video made from your own product and brand kit
- You want the ads, the pages and the orders in one system
Where per-video buying slows you down.
Creator video has its place. Testing at volume is not it.
Every video is an order
Each video is bought one at a time, and the cost grows with length, creator and add-ons.
Waiting on delivery
A new angle means a new brief, a creator to match and footage to wait for, so testing runs at the speed of the post.
Footage, then more tools
The video arrives as a file. Editing, launching, the landing page and the leads happen in other tools.
Landing Platform vs Billo, line by line.
Landing makes the video in-house and carries it all the way to revenue.
| Feature | Landing Platform |  Billo |
|---|---|---|
| UGC-style video | Generated from your product or course and brand pack: an AI-written script, a presenter-style shot, captions and variations to test, in portrait or landscapeGrowth | Filmed by marketplace creators, per video |
| New variations | Regenerate or make another variation from the same brief whenever you likeGrowth | A new order each time |
| Editing | A multi-clip video editor with captions, overlays, music and trims | Editing offered as a paid service |
| Captions | Generated and styled in the editorGrowth | Via editing |
| Brand kit | Read from your website and used for every video, image and pageGrowth | Brief each creator |
| Launch to Meta | Push a creative set to Meta as a campaign | Download and upload yourself |
| Product and course catalogue | Videos made straight from your products or courses, with their real names and prices | Ship product to the creator |
| Landing pages, CRM and checkout | IncludedCore | No |
| Email, social and SMS | Included; social and SMS on GrowthCore | No |
| Revenue attribution | Orders and deals credited back to the campaignGrowth | No |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Billo details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Billo sells video per piece, so testing more angles means buying more videos. On Landing, video draws on a credit pool your Builder seats fill, alongside everything else you run.
Billo, as it lists it
How Billo is sold, as its site describes it. Detailed pricing sits behind sign-up.
And still to buy separately: an editor, a page builder, a CRM, email and something to show revenue.
a month on Landing, billed yearly, ex VAT
Includes AI video and creative, the video editor, Meta launch, pages, CRM, checkout, email, social and attribution.
Work out your own priceExample team: three people who make ads and run campaigns every day, six who pack, answer customers and log time. AI video draws on a shared credit pool each Builder adds to.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us how video is briefed, bought, edited and launched today, and where the results land. We agree what moves where, and what "ready" means, before you commit.
We set up your studio
We build your brand pack from your website, bring your products across (Shopify catalogues sync), connect Meta and generate your first set of video variations with you on the call.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But real creators feel more authentic.
Fair. These are the questions ecommerce and growth teams ask us most.
What does a Landing UGC-style video look like?
A short presenter-style video about your product or course, with an AI-written script in your brand voice, captions, and a first frame built from your product image. Portrait for Reels and Stories, landscape for feeds.
How many variations can we make?
As many as your credit pool allows. Make a set, regenerate the ones you do not like, and cut the rest in the editor. Each one is ready to push to Meta.
Can we still use footage we already have?
Yes. Upload clips into the video editor, and clients can send you their own finished creatives from their portal, so real footage and generated video sit side by side.
How do we know which video sold?
Push the set to Meta from Landing, send the click to a Landing page, and attribution on Growth credits the order or deal back to the campaign.
Is your AI content paying off?
Read the free AI content ROI report before you set next quarter's budget.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Make the next ten videos before lunch.
Thirty minutes on your own products. We will generate video from your catalogue on the call and show you the price.