Compare / ZoomInfo
Landing Platform vs ZoomInfo: contact data in your CRM
ZoomInfo is a data platform you connect to a CRM. Landing puts a prospect directory inside the CRM itself: search people and companies, reveal the ones you want onto the right record, then sequence, meet, propose and invoice from the same place. Lookups draw from the credit pool your plan already fills.
Landing suits you if
- You want contact data to land in the CRM, not an export
- You'd rather top up credits than negotiate an annual data contract
- You want sequences, meetings and proposals on the same record as the data
Where the data bill sits.
A second platform, a second contract, and a sync between them.
Quoted, then annual
Paid plans are custom-quoted on seats, credits and contract length, and sold as annual subscriptions.
A tool beside the CRM
The data lives in ZoomInfo. Getting it into your pipeline means an integration to set up and keep in sync.
Then the rest of the stack
Once a contact is found, the sequence, the call notes, the proposal and the invoice are still other tools.
Landing Platform vs ZoomInfo, line by line.
Landing brings contact lookups into the CRM, then carries the contact all the way to an invoice.
| Feature | Landing Platform |  ZoomInfo |
|---|---|---|
| How you pay | Per Builder and Member, with lookups from a shared credit pool you can top up | Custom quote on seats, credits and contract length; annual |
| Finding people and companies | A prospect directory inside the CRM: search people and companies, browse a company's staff for free | Contact and company database with search |
| Revealing a contact | One credit reveals a contact and adds them straight to the CRM, on the right company | Credits by plan; CRM integrations |
| Filling gaps on a contact | Fill in missing details and reveal phone numbers from the contact's own page | Enrichment |
| Companies visiting your site | Website visitor identification, with the company's staff one click awayScale | Website visitor identification on Advanced |
| UK company checks | Companies House: officers, beneficial owners, insolvency and filed accounts for any UK companyCore | Not a core feature |
| Outreach | Sequences written for each prospect, sent from the rep's own Microsoft 365 mailbox in their business hours, stopping when they replyGrowth | AI email generation, outside your CRM |
| The CRM it lands in | Contacts, companies, deals and pipelines, with every form, email, meeting and ticket on one timelineCore | Integrates with your CRM |
| After the first call | A notetaker joins Teams and Meet calls and files the summary and action items on the dealGrowth | Separate tool |
| Marketing, proposals and invoicing | Email campaigns, landing pages, statements of work, e-signature and invoicesCore | Not included |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. ZoomInfo details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
ZoomInfo quotes each account on seats, credits and contract length, on an annual subscription. Landing is priced per seat, and directory lookups come from the credit pool those seats fill.
ZoomInfo, as it lists it
How ZoomInfo sells its plans, as its site describes them, September 2026.
And still to buy separately: the CRM, sequences, meeting notes and proposals the data is for.
a month on Landing, billed yearly, ex VAT
Includes the prospect directory, Companies House checks, CRM and deals, sequences from your own mailbox, meeting notes, proposals, e-signature and invoicing.
Work out your own priceExample team: eight people who prospect and sell every day, four who support accounts and approve. Directory lookups, AI and SMS use credits from a shared pool each Builder adds to, and you can top it up. Website visitor identification is on Scale.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your ZoomInfo setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We move your data across
Your saved contacts, companies and lists come across as part of the switch, onto the right records in the CRM. We check your pipeline and sequences before you let the contract lapse.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But ZoomInfo is the big name in data.
Fair. Here are the questions teams ask us most when they're weighing it up.
How do we find new prospects in Landing?
From the directory inside the CRM. Search people and companies, browse a company's staff for free, and reveal the contacts you want. Each reveal uses one credit and adds the person straight to the CRM on the right company.
Can we see which companies are on our website?
Yes, on Scale. Website visitor identification shows the companies visiting, and their staff are one click away in the directory, ready to reveal and add.
Do we need a separate data contract?
No. Directory lookups draw from the shared credit pool your seats fill, alongside AI and SMS, and you can top it up whenever you need more.
What happens after we reveal a contact?
They're on the CRM record, ready for a sequence from the rep's own Microsoft 365 mailbox. When they book a call, the notetaker files the summary on the deal, and a signed statement of work opens the project and requests the deposit.
Building your pipeline?
Get the free sales pipeline template and track every deal by stage.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Find the contact. Win the deal. Same record.
Thirty minutes on your own prospecting. We'll show you what moves, what it costs and when billing would start.