Compare / Nosto
Landing Platform vs Nosto: faster search on one platform
Nosto sells search, merchandising and recommendations as modules, priced on your GMV and traffic. Landing gives you site search that measured faster, recommendations that drop into Nosto's own slots on the day you switch, and the rest of your business beside them.
Landing suits you if
- You want a price that doesn't climb with your sales
- You want to switch without rebuilding your theme
- You want search and recommendations on the same record as email and orders
Where the bill grows with you.
Nosto grows with your store. So does what you pay it.
Priced on your success
Nosto prices on GMV turnover and traffic, plus the modules you pick. A good year raises the bill.
Stuck in the theme
Nosto's recommendations live in slots built into your theme, which makes leaving look like a rebuild.
Still a separate stack
Search and recommendations sit in Nosto, while your CRM, helpdesk and checkout live somewhere else.
Landing Platform vs Nosto, line by line.
Cutter & Squidge now run their site search on Landing. On search Landing measured faster, and the switch lands in Nosto's own slots.
| Feature | Landing Platform |  Nosto |
|---|---|---|
| Measured speed | A median 174ms per search from cold on a live store, and the fastest of four tools we measured, under load as wellScale | Slower than Landing in the same September 2026 test |
| Site search | Typo tolerance, filters, "did you mean", and phrases like "under £50" understoodScale | Personalised search, a module |
| Recommendations | Six strategies, from trending and bought together to "looks like this", in named slots, with clicks and revenue reported per slotScale | Product recommendations, a module |
| Switching recommendations | Ours render into the slots Nosto already occupies on your theme, so there's no rebuild and no day of empty shelvesScale | Already there |
| Merchandising rules | Synonyms, redirects, boost and bury, and pinned products, on a schedule or for one audience: new visitors, returning ones, shoppers with a basket or a named segmentScale | Category merchandising, a module |
| Products tagged from their photos | AI reads colour, material and shape from each product image, so "green linen" finds the dress even when the title doesn't say itScale | AI in every module |
| Email marketing | Campaigns and flows, including abandoned checkout, browse abandonment, and back in stock and price drop for ShopifyCore | Personalised emails, a module |
| CRM, helpdesk, projects and HR | Built inCore | Not its product |
| How you pay | Per Builder and Member, plus contacts after 2,500. Shoppers are free, and your price doesn't rise with your sales | Base fee plus GMV and traffic, by quote |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Nosto details reflect its publicly available information as of September 2026; check current details on its own site.
What it costs, side by side.
Nosto charges a base fee, plus volume on your GMV and traffic, plus each module. Landing charges for the people who run the store; site search is in Scale, sold yearly.
Nosto, as it lists it
How Nosto's pricing page describes it.
And still to buy separately: a CRM, a helpdesk, projects and HR.
a month on Landing, billed yearly, ex VAT
Includes site search, recommendations in your existing slots, merchandising rules, email and SMS flows, CRM, helpdesk and checkout.
Work out your own priceExample team: three people who run the store and its marketing every day, five who handle orders, support and reporting. Credits for AI, SMS and lookups come from a shared pool each Builder adds to. Scale is sold yearly only.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Nosto campaigns and the tools around them. We agree what moves where, and what "ready" means for search and each slot, before you commit.
We move Nosto across
We index your catalogue and match Nosto's results, then render our recommendations into Nosto's own slots on your theme. We check every slot on an unpublished copy of your theme before anything goes live.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But we already use Nosto.
Fair. Here are the questions teams ask us most when they're weighing it up.
Who has switched from Nosto?
Cutter & Squidge moved their site search from Nosto to Landing. It runs on their live store today, alongside recommendations and the rest of their stack.
Will our theme need rebuilding?
No. Landing's recommendations render into the slots Nosto already occupies, so the day you switch there's no rebuild and no gap. Tidy the theme later if you want to.
How fast is Landing's search next to Nosto's?
We measured four tools on live storefronts in September 2026: Landing, Klevu, Nosto and Boost. Landing was fastest from cold, at a median 174ms, and fastest with ten searches at once.
Which Nosto recommendation types do you cover?
Trending, browsing history, bought together and basket-related, which are the ones stores lean on, plus new arrivals and "looks like this", matched on colour, material and shape read from the product photos.
Adding up your stack?
Run the free stack audit and see what your tools really cost a year.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Keep your slots. Change what fills them.
Thirty minutes on your own store. We'll show your catalogue searched on Landing, what moves, and what it costs.