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Landing Platform vs Thinkific: courses in your business system
Thinkific is a course platform. Landing runs your school on your own domain inside the system that runs the rest of the business, so students, buyers and clients are the same contacts in the same CRM.
Landing suits you if
- Training is part of a wider business, not the whole of it
- You want students in your CRM without an integration
- You want more than one or two people running it without a tier jump
Where another platform means another login.
Thinkific does courses. Every other job is a separate tool.
Admins by the tier
Each plan sets how many admins can run the school, so a bigger team means a bigger plan.
The CRM is outside
Connecting students to HubSpot or Salesforce is listed on the Plus plan, so most schools keep their buyers somewhere else.
Two systems to reconcile
Enrolments here, deals, invoices and support there, and a spreadsheet to join them at month end.
Landing Platform vs Thinkific, line by line.
Thinkific is a good course builder. The difference is what sits next to it.
| Feature | Landing Platform |  Thinkific |
|---|---|---|
| Courses | Schools on your own domain, drip, quizzes, lesson comments and reviewsCore | Yes |
| Certificates | Issued on completion, with a verification page anyone can checkCore | Completion certificates, from Start |
| Assessments | Profile assessments with a private report and PDF, alongside quizzesCore | Quizzes; advanced exams through a partner app |
| AI in the classroom | AI course generator, AI tutor, narrated lessons and AI lesson videosGrowth | Outline generator; AI assistant on Plus |
| CRM, deals and pipelines | Built in, with students as ordinary contactsCore | HubSpot and Salesforce connections on Plus |
| Email campaigns and flows | Segmented on courses owned, progress and anything else on the recordCore | Email automation from Start |
| Selling to companies | Team seats at volume prices, quotes and e-signature, invoicesCore | See its own site |
| Helpdesk and help centre | One inbox for email and chat, plus a searchable help centreCore | Not listed on its plans |
| Projects, time and HR | Built inCore | Not listed on its plans |
| Your team | Members from £4 a month; students free | Admins capped per plan |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Thinkific details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Thinkific prices by tier, with admins and communities set by plan. Landing charges for the people who run the business, and students are free.
Thinkific, as it lists it
How Thinkific is sold (as listed on their site, September 2026).
And still to buy separately: a CRM, invoicing, a helpdesk and a project tool.
a month on Landing, billed yearly, ex VAT
Includes courses with quizzes, certificates and assessments, email and flows, pages, checkout, invoices, CRM, helpdesk and projects.
Work out your own priceExample team: two people who build courses and sell them, one who supports students. Card processing is charged by your payment provider.
Moving off Thinkific is our job.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
Agree what ready means
We go through your Thinkific school with you: courses, students, prices and coupons. Then we write down what "ready" means.
We move Thinkific across
We move your data as part of the switch: courses, lessons and quizzes, students and enrolments, while Thinkific keeps selling.
You check it, then you pay
You log in as a student, finish a lesson, earn a certificate and buy through the new checkout. Billing starts only once it meets your criteria.
But we already use Thinkific.
Fair. Here are the questions training teams ask us most.
Is Landing's course product as complete as Thinkific's?
For selling and running courses, yes: sections and lessons, drip by date or days after enrolment, quizzes, lesson comments, reviews, certificates with a verification page, assessments with a private report, coupons and team seats. AI course tools are on Growth.
Why not connect Thinkific to a CRM instead?
Because an integration is two systems kept in step. On Landing a student is a contact in the CRM from the moment they enrol, with their courses, orders, emails and tickets on one record.
We sell training to companies. Does that work?
Yes. Sell seats at volume prices, send a quote for signature, invoice it and track the deal in your pipeline. Learners log in free.
Do students count towards our bill?
No. Students are guests, and guests are free. You pay for Builders from £29 a month, two minimum.
Pricing a training programme?
Use the free margin calculator to check what each course really earns.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
See your school and your business on one login.
A walkthrough on your own courses. We'll show you what moves, what it costs and when billing would start.