Compare / Gladly
Landing Platform vs Gladly: service inside the whole business
Gladly is built around the person, not the ticket, with one conversation history per customer and AI for shopping and service, sold through a demo. Landing keeps that idea and widens it: support, email, checkout, subscriptions and site search on one customer record, at prices published on the page.
Landing suits you if
- You want one history per customer, not per ticket
- You want marketing and the store on that same record
- You want to price it yourself before a demo
Where the customer memory ends.
Remembering the customer in service is right. The rest of the business should remember too.
Pricing behind a demo
There is no published price, so budgeting starts with a sales conversation.
Service remembers, marketing forgets
The service history is rich. Your email platform still doesn't know the customer is mid-complaint.
Another system to join up
Checkout, subscriptions and the marketing that brought the customer in live in other tools you connect.
Landing Platform vs Gladly, line by line.
Gladly centres service on the person. Landing centres the whole business on the person: service, marketing and commerce on one record.
| Feature | Landing Platform |  Gladly |
|---|---|---|
| One history per customer | Every email, chat, message, order and past ticket on one recordCore | Lifelong conversation history |
| Channels | Email, website chat, Messenger and Instagram messages and commentsCore | Chat, calls and email in one thread |
| AI for service and shopping | Answers from your help centre and shows products from your catalogue, then hands over. From a shared credit poolGrowth | One AI for shopping and service |
| Help centre | Public, client-only or internal, on your own domainCore | Ask Gladly |
| Email and SMS flows | Flows on the same record, holding a review request until a ticket is solvedCore | Not included |
| Checkout and subscriptions | Product pages, checkout and a shopper portalCore | Not included |
| Site search and recommendations | Measured fastest of four against Klevu, Nosto and BoostScale | Not included |
| CRM and pipeline | Contacts, companies and dealsCore | Not included |
| Several brands | Each brand keeps its own logo, voice, domains and chat assistantScale | Ask Gladly |
| How you pay | Published: per Builder and Member, customers free | Contact sales |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Gladly details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Gladly prices through a demo. Landing publishes its prices, and one plan covers service, marketing and the store.
Gladly, as it lists it
How Gladly sells, as its pricing page describes it, September 2026.
And still to buy separately: email and SMS marketing, checkout, subscriptions, site search and a CRM.
a month on Landing, billed yearly, ex VAT
Includes the inbox, live chat, help centres, AI answers (credits), email and SMS flows, checkout, subscriptions and web analytics.
Work out your own priceExample team: eight people who look after customers every day, four team leads who approve and escalate. Site search needs Scale. Credits for AI, SMS and lookups come from a shared pool each Builder adds to.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your customer service
Show us your Gladly inboxes, topics, answers and the tools around them. We agree what "ready" means before anything moves.
We move Gladly across
Customers and their conversation history come across, answers become help-centre articles and macros. We move your data as part of the switch.
You sign it off
Your team works real conversations in Landing first. Billing starts only when it meets your criteria. Then we move the next tool.
But we already use Gladly.
Fair. Here are the questions teams ask us most when they're weighing it up.
Does Landing organise service around the person?
Yes. Conversations sit on the customer, beside their orders, subscriptions and past tickets, so the next reply starts from everything that came before.
Can the AI help shoppers as well as answer questions?
Yes. The chat assistant answers from your help centre and shows products from your catalogue as product cards, then hands over to a person when asked.
We run several brands. Does that work?
Yes. Each brand keeps its own logo, voice, domains, emails, pages and chat assistant, and separate legal entities are on Scale.
How do we know what it will cost?
It's published. Work out your price on the pricing page before the demo, per Builder and per Member, with customers free.
How many tools does your store run on?
Run the free stack audit and see what one platform could replace.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Give the whole business the customer memory.
Thirty minutes on your own store and service setup. We'll show one customer across support, email and orders, with your price.