Compare / Kustomer
Landing Platform vs Kustomer: CRM-style service, no quote
Kustomer describes itself as an AI customer service platform and CRM, and prices it through a sales conversation. Landing gives you service on the same record as a full CRM, plus the email, commerce, projects and invoices around it, with prices published on the page.
Landing suits you if
- You want a customer timeline without an enterprise buying process
- You want support to sit on the real CRM, not a service-only one
- You want to see the price before the first call
Where the service CRM stops.
A timeline of every conversation is the right idea. It can go further than service.
No price on the page
Kustomer says it doesn't post one-size-fits-all pricing, so you start with a calculator and a sales call.
Pay as you go on channels
Voice, SMS and WhatsApp are pay as you go on top of the platform.
Service data, not the business
The timeline shows conversations. Your marketing, store, projects and invoices still live in the tools you integrate.
Landing Platform vs Kustomer, line by line.
Kustomer puts service on a customer timeline. Landing puts service on the same record the whole business works from.
| Feature | Landing Platform |  Kustomer |
|---|---|---|
| Customer record behind every conversation | Orders, deals, bookings, projects, invoices and past tickets on one recordCore | Unified customer timeline |
| Inbox and channels | Email, website chat, Messenger and Instagram messages and commentsCore | Omnichannel |
| AI answers | From your help centre and product catalogue, citing articles, with handover to a person. From a shared credit poolGrowth | AI agents for customers and reps |
| SLAs and routing | Targets by queue and customer, breaches flagged before they happenGrowth | Included |
| Help centre | Public, client-only or internal, on your own domainCore | Knowledge base |
| Sales CRM and pipeline | Deals, pipelines, quotes and e-signatureCore | Service-focused CRM |
| Email marketing | Campaigns and flows on the same segmentsCore | Not included |
| Checkout and subscriptions | Product pages, checkout and a shopper portalCore | Not included |
| Playbooks across teams | Automations that run across service, marketing, sales and deliveryGrowth | Service workflows |
| How you pay | Published: per Builder and Member, customers free | Quote only |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Kustomer details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Kustomer quotes each customer. Landing publishes its prices: you pay for the people who work in it every day, and customers are free.
Kustomer, as it lists it
How Kustomer sells, as its pricing page describes it, September 2026.
And still to buy separately: email marketing, checkout, projects and invoicing.
a month on Landing, billed yearly, ex VAT
Includes the inbox, live chat, help centres, SLAs, AI answers (credits), playbooks, CRM, email, checkout and invoices.
Work out your own priceExample team: eight people who answer customers every day, four team leads and account handlers who approve and escalate. Credits for AI, SMS and lookups come from a shared pool each Builder adds to.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your service setup
Show us your Kustomer queues, workflows, custom objects and knowledge base. We agree what "ready" means before anything moves.
We move Kustomer across
Customers, conversations and their history come across, custom attributes become custom fields and articles go into help centres on your domain. We move your data as part of the switch.
You sign it off
Your team works real conversations in Landing first. Billing starts only when it meets your criteria. Then we move the next tool.
But we already use Kustomer.
Fair. Here are the questions teams ask us most when they're weighing it up.
Is Landing's service built on a CRM too?
Yes, a full one. Every conversation sits on the contact and company that sales, marketing and delivery also work from, with orders, deals, projects and invoices beside it.
Why does a published price matter?
You can work out your price before you speak to anyone, and so can your finance team. It's on the pricing page, per Builder and per Member, with customers free.
Can we keep our custom data?
Yes. Custom fields carry your own data on contacts, companies and more, with access profiles deciding who sees what. Both are on Growth.
Does AI answer on its own?
Only where you let it. The chat assistant answers from your help centre and hands over to a person, and suggested replies are drafts someone approves.
Adding up your tools?
Read the free tool sprawl report and see what a fragmented stack really costs.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
See your price before the sales call. This is the call.
Thirty minutes on your own service setup. We'll show a conversation on the full customer record and your price before we hang up.