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Landing Platform vs Whatagraph: client reports that update
Whatagraph turns marketing data into polished client reports. Landing does the reporting too, and holds everything around it: the campaigns you run, the hours your team logs, the retainer, the invoice and the margin. A shared dashboard republishes itself, so the client link is always recent.
Landing suits you if
- You want client reports that refresh without anyone touching them
- You want reporting priced by your team, not by data sources
- You want the report, the hours and the invoice in one system
Where reporting tools leave the gap.
A beautiful report still has to be explained against the hours and the invoice.
Credits for every source
Plans are sized in credits, one per connected data source, so each account and channel adds to the count.
A yearly commitment
Plans are billed annually, with the bigger tier on custom pricing.
Reporting on the side
Projects, timesheets, invoicing and the CRM still live in other tools, and the monthly story is stitched together by hand.
Landing Platform vs Whatagraph, line by line.
Whatagraph is a specialist in marketing reports. Landing adds the delivery, finance and client side that the report is really about.
| Feature | Landing Platform |  Whatagraph |
|---|---|---|
| Client dashboards | Ask in plain English, save, and share on a linkGrowth | Report builder with templates |
| Keeping reports current | Shared links republish themselves hourly or daily, and a reader never runs a queryGrowth | Automated report delivery |
| How sources are counted | Not counted. Your own data needs no source at allGrowth | Credits, one per connected source |
| Marketing data | Google Ads, Facebook Ads, web analytics with UTM tracking, email and formsGrowth | A wide range of marketing connectors |
| A client portal | In your brand: projects, invoices, tickets and deliverables. Clients are free | Shared reports, custom domain as an add-on |
| Hours and retainers per client | Timesheets, retainers with capped carryover and time banksCore | Not a product it offers |
| Profit per client | Every hour costed at the person's real rate against what the client paysGrowth | Not a product it offers |
| Invoicing | Invoices from hours, milestones or retainersCore | Not a product it offers |
| Running the campaigns | Email, pages and forms, with social scheduling and AI ad creative on GrowthCore | Reports on campaigns run elsewhere |
| Checking an answer | Every tile shows its data, period and filtersGrowth | As the report is built |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Whatagraph details reflect its publicly available plans as of September 2026; check current details on its own site.
What it costs, side by side.
Whatagraph charges a yearly plan sized in data-source credits. Landing charges for your own team, and includes the reporting.
Whatagraph, as it lists it
How Whatagraph is sold, as listed on its site, September 2026.
And still to buy separately: projects, timesheets, invoicing, the CRM and the tools that run the campaigns.
a month on Landing, billed yearly, ex VAT
Includes Studio dashboards, web analytics, email, pages, projects, timesheets, retainers, invoicing, profit per client and a client portal.
Work out your own priceExample team: six account and marketing leads who work in Landing every day, twelve who deliver the work and log time. Clients see shared dashboards and their portal free.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your reports
Show us the Whatagraph reports your clients open, and the tools behind them. We agree which move, and what "ready" means for each, before you commit to anything.
We rebuild them next to the work
We move your data as part of the switch. Ads data connects directly, and campaigns, web analytics, hours and invoices are already in Landing, so each report can show the work and the results together. We check every figure against today's report.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But we already use Whatagraph.
Fair. Here are the questions teams ask us most when they're weighing it up.
How often do shared reports update?
You choose per dashboard: hourly or daily. Each republish runs as the person who shared it, with their permissions, so a link can never show data they can't see.
Can a client ask for a different view?
Your team asks in plain English and saves the answer to the client's dashboard. A new tile takes a question, not a rebuild.
What happens to the data sources we pay credits for?
Ads data connects directly. Web analytics, email, forms and pages are Landing's own, so they need no connector and no credits. Anything else comes in as a file or an Excel sheet.
Does Landing replace the rest of our client tools?
Yes: projects, timesheets, retainers, invoicing, the CRM and the client portal, under one login. We move them one a month, and billing waits until each is proven.
Retainers running hot?
Use the free retainer health tracker to see which clients are over.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Reports that refresh. Margin you can see.
Thirty minutes on your own clients. We'll show you what moves, what it costs and when billing would start.