Compare / Doofinder
Landing Platform vs Doofinder: search wired to your customers
Doofinder adds search, recommendations and a quiz to your store, billed by requests. Landing gives you site search and six kinds of recommendation on the same record as your email flows, CRM, orders and support, so a search is the start of a customer story, not a line in a log.
Landing suits you if
- You want search terms and orders feeding the same customer record
- You want to fix a failed search from the report, in one click
- You would rather pay for your team than for every request your store makes
Where a search plugin stops.
Doofinder does the search box well. Everything after the search happens somewhere else.
Billed by request
Every search, index run, API call and crawler visit counts toward your monthly requests, so the bill follows traffic, not value.
Search on an island
A shopper searches, buys, then emails support. In a plugin, that search never meets the order or the ticket.
Four more logins
Search is one tool. Email, CRM, checkout and analytics are still four more logins and four more bills.
Landing Platform vs Doofinder, line by line.
On the search box itself you get what you expect from a specialist. The difference is what the search is connected to.
| Feature | Landing Platform |  Doofinder |
|---|---|---|
| Site search | Typo tolerance, filters, "did you mean", and phrases like "under £50" understood, in a search box styled to your themeScale | AI Search, in every plan |
| Recommendations | Six strategies, from trending and bought-together to "looks like this", in named slots on home, product and basket pagesScale | Product Recommendations, in every plan |
| Merchandising rules | Synonyms, redirects, boost and bury, and pinned products, on a schedule or for one audience: new visitors, returning ones, shoppers with a basket or a named segmentScale | Yes |
| Products tagged from their photos | AI reads colour, material and shape from each product image, so "green linen" finds the green linen dress even when the title doesn't say itScale | Search on your product data |
| Fixing failed searches | No-result searches listed with Add synonym and Redirect buttons beside them, and synonyms suggested from what shoppers retypeScale | Search analytics |
| Search revenue | Top searches, no-result searches, click-through and the revenue search led to, with the counting method shown beside the numberScale | Search analytics |
| Email campaigns and flows | Welcome, abandoned checkout, browse abandonment and post-purchase, plus back in stock and price drop for Shopify storesCore | Not its product |
| CRM | Contacts, companies, deals and pipelines, with every search, order, email and ticket on one recordCore | Not its product |
| Checkout, subscriptions and rentals | Product pages, baskets and checkout with Apple Pay, Google Pay, PayPal and Klarna, plus subscriptions and rentalsCore | Not its product; it searches the store you have |
| How you pay | Per Builder and Member. Shoppers are guests, and guests are free | By requests a month |
Plan tags show where a feature starts on Landing: Core, Growth or Scale. Doofinder details reflect its publicly available plans as of 2026; check current details on its own site.
What it costs, side by side.
Doofinder charges by the number of requests your store makes each month. Landing charges for the people who run the business, and shoppers never count.
Doofinder, as it lists it
How Doofinder is sold, as its pricing page lists it.
And still to buy separately: email flows, a CRM, checkout and web analytics.
a month on Landing, billed yearly, ex VAT
Includes site search, recommendations, merchandising rules, email flows, segments, CRM, checkout, helpdesk and web analytics.
Work out your own priceExample team: three people who run the store and its marketing every day, five who handle orders, support and approvals. Doofinder figure as listed on its site, September 2026. Credits for AI, SMS and lookups come from a shared pool each Builder adds to.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your stack
Show us your Doofinder setup and the tools around it. We agree what moves where, and what "ready" means for each tool, before you commit to anything.
We move Doofinder across
We index your catalogue, match your current results on your top searches, and bring your synonyms, redirects and rules across as part of the switch. Search goes live styled to your theme, with no rebuild.
You sign it off
Billing starts only when we have shown it works against the criteria you set. Then we move the next tool, one a month.
But we already use Doofinder.
Fair. Here are the questions store teams ask us most when they are weighing it up.
Is Landing's search as fast as a dedicated search tool?
We measured Landing against Klevu, Nosto and Boost, and Landing was the fastest of the four: 174ms on a cold search, and fastest under load too. Doofinder wasn't in that test, so bring your own catalogue to the demo and see it for yourself.
Do we have to move our store to use Landing's search?
No. Search and recommendations run on the store you already have: on Shopify, on a Landing site, or on another site through our tag and a product feed, styled to match your theme.
Doofinder includes recommendations too. What's different?
Where they live. Landing's six strategies fill named slots with clicks and revenue reported per slot, and they sit on the same record as your email flows, so the post-purchase series can skip what she just bought.
Why is site search on the Scale plan?
Search and recommendations are built for stores with real traffic and big catalogues, alongside point of sale and multiple brands. Checkout and email flows are in every plan from Core.
What is your stack really costing?
Run the free stack audit and see every tool you pay for next to what it does.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
See your catalogue searched by Landing.
Thirty minutes on your store, your top searches and the tools behind them, with your price worked out before you hang up.